“This year, Asia is a big focus for us as we see an increasing demand for personalised solutions in the beauty sector. There is already a pre-existing acceptance for taking selfies, which further helps in us providing our solutions to the market.”
He added: “We would like to see this type of a personalised beauty customer-experience present nearly at every retailer and brand.”
Bringing skin analysis to Samsung
The Finnish company recently announced that it was partnering with Samsung to bring its selfie-based skin analysis and personalised skincare product recommendation feature to its flagship device, the Samsung Galaxy S10.
The technology will enable users to receive personalised feedback about their individual beauty concerns with their selfies.
Soon, they will also be able to get personalised product recommendations from “tier one retail and brand partners”, said Parkkinen.
The feature will first be available in Korea and the US but will be available to more regions this year.
“We're working with Samsung on expanding the availability of the system throughout 2019 across both Europe and Asia first with the selfie skin analysis and then later on with personalised AI-powered product recommendations,” said Parkkinen.
Parkkinen said the partnership with Samsung was a significant milestone for the company
“For us the Samsung partnership is extremely important and valuable since it enables us to provide access to our technology directly on the flagship device of one of the world's largest mobile phone manufacturers without a separate application. It also validates the quality of our offering as well as the accuracy of our selfie skin-analysis.”
He added that this partnership could allow them to include its retail and brand partners “in the near future” and would increase its value to their partners.
The new standard
Parkkinen believes that increasing competition in the cosmetics market makes Revieve’s technology invaluable to brands and retailers.
“The ones who will win the attention and wallets of the consumers are ones who are able to build a genuine, personalised customer experience with their consumers and provide the consumers with an experience that demonstrates just how much value the brand or retailer can provide.”
According to Parkkinen, the Digital Beauty Advisor is more effective at converting consumers than a conventional e-commerce website.
“We typically see more than 50% of the consumers who receive product recommendations through our solution perform further action either by adding products to the shopping cart or going forward to discover more information about the recommended products on the retailers or brands website.”
He added: “Our brand and retailer customers can expect our solution to increase conversion percentage of people who buy a product two to four times compared with their regular customers.”
Parkkinen said AI-powered tech has become a basic consumer expectation especially for the younger demographic.
“Previously they have been only available to high-end brands and retailers, but with the increased quality of mobile phone cameras, access to the Internet and increasing need for consumers to save time when shopping, we will continue to see these types of solutions become the standard in the beauty industry.”