The in-cosmetics Global event is always a major platform for new and emerging trends. And plenty of new trends were in evidence at the Paris event, but one in particular caught my eye – the move towards multiuse or multipurpose products.
The CEO of Peranakan-inspired skin care line PERA Skincare believes the biggest opportunities for the brand lie in China, where interest in straits-born culture is booming.
DSM is confident the microbiome trend will be hugely successful in APAC, but believes that the uncharted territory brings challenges along with opportunities.
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