The event will be opening its doors at the Sao Paulo Expo space between the 21st and 23rd of May and this year organizer NürnbergMesse Brasil has added some interesting new features that reflect new trends, technologies and product launches.
Cosmetics Design spoke to
to find out how the show has evolved to address the newest trends in the industry and bring them alive for the show's visitors.
Look out for the R&D Academy
One of the most important editions is the R&D Academy, which highlights the constant changes in research and development practices with the help of a laboratory feature on the show floor that is dedicated to keeping professionals that all-important one step ahead.
"For this edition, we will highlight a number of interesting launches in the exhibition area, which will complement our visitor's experience even more," said de Carvalho.
"One of them is the R & D Academy, a laboratory of the future set up on the show floor, showing in practice all the technologies that can be found and applied in the industry. We will also have a new area: the Innovation Center, which is a cosmetic science challenge for R & D professionals, where suppliers will present the highest scientific knowledge and innovation of their ingredients, which will influence great sales successes and delight consumers."
Logitech Science focuses on logistic innovation
Logistics has always played a key element to an efficient and successful business and with competition getting greater every year, logistical solutions that save the industry time and money are crucial to staying ahead.
"Another new attraction is Logitech Science, a parallel exhibition focused on the innovation of the logistics market," said de Carvalho.
"In this area will be present companies from the logistics segment that serve the pharmaceutical and cosmetic markets. Currently, logistics is responsible for up to 30% of costs, so it is extremely important that industries know the best solutions for their business, as well as have contact with industry news. In addition to the exhibition space, we will also have the Logitech Science Congress, which will address key trends in the industry and how they can be applied to better development across the industry."
The largest industry congress in Latin America
Increasingly important to any trade show is the educational content and underlining this element, FCE Cosmetique 2019 will also play host to a formidable congress dedicated to beauty and personal are in the LATAM region.
"This year FCE Cosmetique also hosts the largest congress of the cosmetic segment in Latin America, COLAMIQC - Latin American and Iberian Congress of Cosmetic Chemicals," said de Carvalho.
"COLAMIQC is represented in Brazil by ABC (Brazilian Association of Cosmetology) and is the only organization in the industry that supports startups through to large raw material suppliers, packaging, fragrances, services and other segments of the production chain. Besides the international content, it also has the participation of the main universities that produce scientific researches and presentation of technical works. Worldwide, the event is the responsibility of FELASCC (Latin American Federation of Societies of Cosmetic Chemists)."