Gallery: Top 10 most-read cosmetics stories of May

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A recap of the most read cosmetics stories of May. ©GettyImages

Here's a recap of the most read cosmetics stories of May, featuring the latest in beauty innovation, trends and regulations.

Click through our gallery to see our top cosmetics stories of May, featuring the minimalism trend sweeping K-beauty, Johnson & Johnson's troubles in India as well as Intercos' Japan ambitions.

Our top 10 stories of May
Our top 10 stories of May

Click through our gallery to see our top cosmetics stories of May, featuring the minimalism trend sweeping K-beauty, Johnson & Johnson's troubles in India as well as Intercos' Japan ambitions.

Minimalism momentum: South Korean consumers turning their back on complex beauty routines
Minimalism momentum: South Korean consumers turning their back on complex beauty routines (torwai/Getty Images/iStockphoto)

The rise of minimalism is creating opportunities for beauty companies to create simple products to cater to South Korean consumers that are looking for more straightforward beauty routines.

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WATCH: Three ways China’s young consumers are changing the beauty landscape
WATCH: Three ways China’s young consumers are changing the beauty landscape (Tomwang112/Getty Images/iStockphoto)

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J&J India rejects government tests results that found formaldehyde in its baby shampoo
J&J India rejects government tests results that found formaldehyde in its baby shampoo (Totojang/Getty Images/iStockphoto)

Johnson & Johnson has defended its No More Tears baby shampoo after tests conducted by the northwestern Indian state of Rajasthan concluded that it found formaldehyde in its products.

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Wipro CFO reveals how its ‘SEA footprint’ is complete following Splash Corporation acquisition
Wipro CFO reveals how its ‘SEA footprint’ is complete following Splash Corporation acquisition

India’s Wipro Consumer Care has acquired Philippine personal care company Splash Corporation, with its CFO telling us the deal will fulfil its goal of becoming one of the top three personal care players in Asia.

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Shiseido’s double-digit profit drive: Firm lays out plans for China, Americas and EMEA
Shiseido’s double-digit profit drive: Firm lays out plans for China, Americas and EMEA

Shiseido Group hopes to hit new highs by strengthening its position in China, America and EMEA as well as tighten its supply chain and improving production.

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Next stop Japan: Intercos targets ‘sleeping beauty’ after China and Korea success
Next stop Japan: Intercos targets ‘sleeping beauty’ after China and Korea success (Phattana/Getty Images/iStockphoto)

Cosmetics contract manufacturer Intercos is looking to expand its footprint in Japan to strengthen its presence in the Asian markets, on the back of strong growth in China and Korea.

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Green is the new black: Where does the green beauty movement stand in APAC?
Green is the new black: Where does the green beauty movement stand in APAC?

Green is in, or is it? A lack of awareness and understanding, as well as a premium price tag, may be some of the reasons why the green beauty movement has yet to properly take off in APAC.

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'Best of both worlds': Singaporean entrepreneur launches superfood-inspired skin care range
'Best of both worlds': Singaporean entrepreneur launches superfood-inspired skin care range

A Singaporean entrepreneur hopes to capitalise on Asian awareness of traditional natural ingredients with her superfood-inspired skin care line.

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Cracking collagen: Kewpie’s new egg-based cosmetic ingredient promises to turn back time
Cracking collagen: Kewpie’s new egg-based cosmetic ingredient promises to turn back time (artisteer/Getty Images/iStockphoto)

Japanese company Kewpie has launched a brand new collagen-boosting ingredient extracted from eggshell membranes.

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How virtual beauty meets reality: Meitu highlights brand benefits of new AI-powered skin analysers
How virtual beauty meets reality: Meitu highlights brand benefits of new AI-powered skin analysers

Chinese app and tech developer has launched two new skin analysing devices, which it believes hold huge potential for beauty brands spanning consultations, product recommendations and customer relationship management.

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