The company’s expanded global fragrance business is all part of its strategy to broaden the global reach of the business and diversify into growing areas such as natural fragrances.
At the end of last year, Givaudan confirmed it was entering an agreement to buy Albert Vielle, a deal it sealed in May of this year, while last month the company confirmed it was buying fragrance house Drom, and just this week it acquired Fragrance Oils.
Givaudan has also been building up the rest of its business, which includes cosmetic and personal ingredients.
Also in May of this year it acquired Germany-based AMSilk, a producers of silk biopolymers that will set well in the company’s Active Beauty division, while in September of last year it completed its acquisition of French natural ingredients player Naturex.
In this article we bring you a round-up of the news, connecting the dots between the acquisitions, which will firm up the Swiss company’s standing as one of the largest global fragrance suppliers.
Back in December 2018 Givaudan confirmed that it had entered into an exclusive agreement to acquire the Albert Vielle business as part of its ambitions to further expand its footprint in the global fragrance market.
Givaudan said that the acquisition would serve as part of its 2020 strategy to expand it expand its already extensive fragrance and aromatherapy business.
But equally, it will also give the company and all-important greater foothold in the natural fragrance business, an area that France'based Albert Vielle has specific expertise in.
The company confirmed the acquisition of the business in May of this year, stating that it would add more than Euros 30 million to the company’s annual sales.
Drom adds to acquisition flurry
At the end of July the company confirmed that it is set to acquire Munich-headquartered fragrance house Drom, adding to its run of acquisitions this year and strengthening its global market hold.
Subject to regulatory approval, the acquisition should finalise in the third quarter of this year.
Gilles Andrier, CEO of Givaudan, said: “The acquisition of Drom is very exciting for Givaudan as it further asserts our leadership position in the fragrance market globally.”
The buy will see Givaudan gain Drom manufacturing facilities in China, Germany, Brazil and the US, along with close to 500 employees.
Fragrance Oils expands footprint in the US, Asia and Africa
And earlier this week the company topped off its fragrance acquisition by announcing that it was buying UK speciality fragrance manufacturer Fragrance Oils, which has a strong presence in key geographies such as the UK, Africa and South East Asia.
Fragrance Oils specialises in perfumery essences and natural herbal extracts for use in the fine fragrance, personal care, air care and household cleaning sectors.
The company is headquartered in England and services over 90 countries. In particular, the high-growth export markets, which Givaudan hopes to leverage to strengthen its geographical footprint.
