“In Asia, consumers talk a lot about things like the ‘V-shape’,” said Fatima-Zahra Rzin, regional sales manager SEA.
“Skin care devices are popular in Asia [with high use] inJapan and Korea. We also see that the use of devices for skin is growing in the SEA region and a product with Coheliss can make a good combination with devices.”
Additionally, the ingredient gives cosmetic companies the opportunity to target another major concern in the Asian market.
Rzin pointed out that Asian consumers were still concerned about whitening and suggested that cosmetic companies should combine whitening and anti-ageing into one product.
“The new data on Coheliss demonstrated that it will also act on the skin complexion for the healthy glow effect. When you act on anti-ageing for wrinkles and elasticity, you re-plump the skin. By doing so you will also improve the skin radiance,” said Rzin.
Mechanobiology and skin ageing
Coheliss targets mechanical stress explained Rzin. “Stress can come from the environment to aggravate the skin or it can be mechanical stress that is linked to gravity for example.
“The concept of Coheliss is to boost the elasticity of the skin, enhance the skin structures and the firmness of the networks through mechanobiology – from the mechanosenstation to the mechanotransduction to the mechanoresponse.”
She further explained that by restoring elasticity and toning the skin, the ingredient helped to maintain skin integrity and limits the gravitational folds and expression wrinkles.
The firm’s clinical studies showed that Coheliss can help to boost elasticity and reduces wrinkles after one month.
According to Silab’s new research data, mechanobiology receptors, which detects stress on the skin, are also located on the epidermis as well as the dermis.
“[Coheliss] is a complete way of talking about ageing from the epidermis to the dermis,” said Rzin.
The ingredient is derived from rye, a particularly robust cereal that can withstand harsh climates, which contain arabinoxylans.
Rzin highlighted that the firm obtains the rye in a sustainable manner, working with a local family-run flour mill in France to guarantee the traceability of the raw material. The rye seed are processed without solvents and chemicals in order to preserve quality.
