The Clean & Ethical Beauty CosmeticsDesign Summit 2020, to be held in Amsterdam on June 3–4, will bring together a wealth of like-minded industry professionals to debunk, discuss, learn and network on the ins and outs around the consumer buzz that is Clean & Ethical beauty.
Clean & Ethical Beauty – what, why, who, where and how?
Conscious consumerism is here to stay and as this fast-paced trend takes its grip, beauty and personal care brands need to start delivering on all fronts. But just what exactly does clean and ethical mean for today’s consumer? And how does this translate into formulations, final products and marketing?
CosmeticsDesign-Europe’s 2020 Summit will bring you exclusive insight on horizon opportunities and challenges facing our industry on getting Clean & Ethical Beauty right. We’ll hear from industry thought-leaders, consumer experts, innovative brands and big retail about what it takes to succeed and dig into the science that could shape the future.
Clean beauty has gained ‘undeniable traction’ recently
Kacey Culliney, editor of CosmeticsDesign-Europe, said the upcoming summit would dig deep on all the important themes around the Clean & Ethical Beauty movement, from claims and marketing through to the actual science behind it all, retail opportunities and what the future might hold.
“Clean beauty can be a divisive term among industry professionals, but it’s a term that has gained undeniable traction in beauty recently. It certainly needs to be discussed in depth, alongside ethical – another aspect to this movement that is being propelled by an increasing mass of conscious consumers,” Culliney said.
And conscious consumerism was far from being a Euro-centric trend; it could be seen across global markets, including the surging APAC region, said Amanda Lim, editor of CosmeticsDesign-Asia.
“Like all consumers around the globe today, Asian consumers are sophisticated and knowledgeable about products, ingredients, even packaging. Many Asian millennials today still recall the fall out of the milk scandal in China all those years ago and are very sensitive to product legitimacy and safety. Consciously or not, it's issues like this that arguably drive Asian consumers to respond to the messages that clean beauty brands send out,” Lim said.
Beauty bloggers and expert insights
The Clean & Ethical Beauty CosmeticsDesign Summit will kickstart with an in-depth, expert overview of current market trends, product launches and what consumers really think about the movement. It will then take a deeper look at the science behind clean and ethical beauty perceptions, piece together what can and can’t be said in today’s regulatory climate and spotlight what research and development is underway and on the horizon. Importantly, the event will then consider how all of this sits amid current digital and retail trends and what exactly the future might hold.
“We’ve got a really engaging programme lined up this year, pooling together an interesting mix of speakers. The summit will provide industry professionals with necessary insights, tools and plenty of food for thought to go away and shape upcoming beauty launches,” said Culliney. “One aspect the team is particularly excited about this year is bringing a hand-picked selection of beauty influencers to the table – giving attendees some real-time insight into what consumers think and want from clean and ethical beauty. This is, after all, a consumer-driven movement,” she said.
To keep in the loop on all news relating to our upcoming Clean & Ethical Beauty CosmeticsDesign Summit 2020, you can fill out our 'Register Your Interest' form on our CosmeticsDesign Summit 2020 page. Registration is also already open for early-bird discounts, running until January 31.
