GALLERY: Top 10 beauty and personal care stories of April 2020

GALLERY-Top-10-beauty-and-personal-care-stories-of-April-2020.jpg

Our recap of the most read cosmetics stories of April 2020, featuring the latest in beauty innovation, trends and regulations.

Click through to see a gallery of our top cosmetic stories of April 2020, featuring news from Azelis, DSM, L'Oreal, Shiseido and Watsons.

Our top stories of April
Our top stories of April

Click through to see a gallery of our top cosmetic stories of April 2020, featuring news from Azelis, DSM, L'Oreal, Shiseido and Watsons.

Essential oils and COVID-19: Industry warns no sufficient evidence for efficacy amid sales surge
Essential oils and COVID-19: Industry warns no sufficient evidence for efficacy amid sales surge (belchonock/Getty Images/iStockphoto)

The ongoing coronavirus (COVID-19) outbreak has seen a surge in demand for essential oils with claims of antiviral and antibacterial effects, although the industry has warned there are no sufficient evidence of its efficacy against the pandemic.

COVID-19 and conscious beauty: Emerging trend will get a boost in the aftermath of pandemic
COVID-19 and conscious beauty: Emerging trend will get a boost in the aftermath of pandemic (puhhha/Getty Images/iStockphoto)

The market is set to see a boom in conscious beauty, with one firm believing that the novel coronavirus (COVID-19) will have a clear and lasting impact on the emerging trend.

Decoding COVID-19 impact: Colour cosmetics to slow, personal hygiene and skin care to soar?
Decoding COVID-19 impact: Colour cosmetics to slow, personal hygiene and skin care to soar? (misuma/Getty Images/iStockphoto)

Beauty products considered safe, trustworthy and comforting will see a sharp rise in demand in the aftermath of the novel coronavirus (COVID-19), with one firm also believing that colour cosmetics could dip, while hygiene and skin care will drive forward.

‘Remarkable’ rebound: L’Oréal China’s strong Q1 results show appetite for beauty ‘remains intact’ despite COVID-19 – CEO
‘Remarkable’ rebound: L’Oréal China’s strong Q1 results show appetite for beauty ‘remains intact’ despite COVID-19 – CEO

French cosmetics company L’Oréal reported that its sales in China have seen progressive signs of recovery since the country was hit by the novel coronavirus (COVID-19) outbreak, potentially signalling that the cosmetics market is headed for a quick recovery post-pandemic.

Skin-friendly hand sanitisers: Holista Colltech and Skin Elements partner for new launch amid COVID-19 pandemic
Skin-friendly hand sanitisers: Holista Colltech and Skin Elements partner for new launch amid COVID-19 pandemic (Nodar Chernishev/Getty Images/iStockphoto)

Biotech firm Holista Colltech and skin care specialist Skin Elements – both of which are listed on the Australian stock exchange - have announced a deal to launch a natural and alcohol-free hand sanitiser.

Post-pandemic future: Beauty industry will see more emphasis on digital, collaboration and sustainability after COVID-19
Post-pandemic future: Beauty industry will see more emphasis on digital, collaboration and sustainability after COVID-19 (frantic00/Getty Images/iStockphoto)

The novel coronavirus outbreak will have lasting impact on the beauty industry when it comes to digital strategies, cross-collaborations and sustainability.

The COVID-19 impact: Vietnam personal care market jumps by double-digits
The COVID-19 impact: Vietnam personal care market jumps by double-digits (William_Potter/Getty Images/iStockphoto)

The first four weeks of the novel coronavirus (COVID-19) outbreak saw double-digit growth in Vietnam’s personal care market and one expert believes it will continue rising well after the pandemic eases.

‘Sales greatly declining’: Shiseido braced for Europe and Americas COVID-19 downturn as China shows signs of recovery
‘Sales greatly declining’: Shiseido braced for Europe and Americas COVID-19 downturn as China shows signs of recovery

The Shiseido Company is bracing for impact as the novel coronavirus spreads through Europe and the Americas, while its China business shows encouraging signs of recovery.

‘Power of trees’: Shiseido introduces new sustainable skin care brand to prestige line-up
‘Power of trees’: Shiseido introduces new sustainable skin care brand to prestige line-up

The Shiseido Company is jumping on the sustainability bandwagon with a new luxury brand that leverages on the ‘power of trees’.

Digital acceleration: A.S. Watson underlines importance of its digital investments amid COVID-19 outbreak
Digital acceleration: A.S. Watson underlines importance of its digital investments amid COVID-19 outbreak

The investments poured into the digital transformation of its front and backend systems have put retailer Watsons in a strong position to tackle the novel coronavirus (COVID-19) outbreak, according to its Group COO.