GALLERY: Top 10 most-read beauty and personal care news of May 2020

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Our recap of the most read cosmetics stories of the month of May, featuring the latest in beauty innovation, trends and regulations.

Our recap of the most-read cosmetics stories of the month of May, featuring the latest in beauty innovation, trends and regulations.

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GALLERY: Top 10 beauty and personal care news of May 2020
GALLERY: Top 10 beauty and personal care news of May 2020

Our recap of the most read cosmetics stories of the month of May, featuring the latest in beauty innovation, trends and regulations.

Disruption needed: Prestige beauty sector will need to ‘redefine’ itself post-COVID-19
Disruption needed: Prestige beauty sector will need to ‘redefine’ itself post-COVID-19 (DariaRen/Getty Images/iStockphoto)

Luxury cosmetic brands need to stay fluid in the face the novel coronavirus (COVID-19) pandemic to make up for the lack of advantages in today’s market.

L’Occitane’s ‘sweet spot’: Company aims to develop hand care category as sales take off during COVID-19
L’Occitane’s ‘sweet spot’: Company aims to develop hand care category as sales take off during COVID-19

L’Occitane International is looking to boost development in the hand care category to keep up with demands generated by the novel coronavirus (COVID-19) outbreak.

Back to science: Will COVID-19 encourage consumers to change their tune about parabens?
Back to science: Will COVID-19 encourage consumers to change their tune about parabens? (Magone/Getty Images/iStockphoto)

Preservatives have long been vilified as a ‘harmful’ ingredient, but a deeper understanding of hygiene and contamination brought about by the novel coronavirus (COVID-19) outbreak may well validate their usage.

Fragrance with benefits: Focus on inner well-being during COVID-19 accelerating scent trend
Fragrance with benefits: Focus on inner well-being during COVID-19 accelerating scent trend (paulynn/Getty Images/iStockphoto)

The founder of a Singapore-based fragrance firm believes the functional fragrance trend is set to boom as more consumers prioritise their inner well-being in the face of the novel coronavirus (COVID-19) pandemic.

Opportunity for transformation: Shiseido lays down ‘worst-case scenario’ plans to beat COVID-19
Opportunity for transformation: Shiseido lays down ‘worst-case scenario’ plans to beat COVID-19

Japanese cosmetics company Shiseido has announced new strategies to tackle impacts of the novel coronavirus (COVID-19) outbreak if the economy does not recover by early 2021.

Fragrance in China: ‘Sophisticated’ consumers shifting focus from skin care to premium fragrances
Fragrance in China: ‘Sophisticated’ consumers shifting focus from skin care to premium fragrances (Studio Doros/Getty Images/iStockphoto)

Analysts believe China’s premium fragrance market will continue to see strong growth underpinned the luxury positioning of fragrances and its e-commerce availability.

 ‘Beyond traditional luxury’: Amorepacific launches new prestige brand targeted at younger consumers
‘Beyond traditional luxury’: Amorepacific launches new prestige brand targeted at younger consumers

K-beauty firm Amorepacific has added a new luxury label, Sienu, to its portfolio, with the firm saying there was a noticeable demand for high-end anti-ageing products from younger consumers.

‘Desire for beauty is eternal’: L’Oréal continues to be optimistic about Indonesia’s potential despite COVID-19
‘Desire for beauty is eternal’: L’Oréal continues to be optimistic about Indonesia’s potential despite COVID-19 (frantic00/Getty Images/iStockphoto)

L’Oréal Indonesia says it remains ‘bullish’ about the lucrative Indonesian market in spite of the novel coronavirus (COVID-19) pandemic.

Return to the skies: Shiseido travel retail revs up with a slew of new skin care releases targeted at Chinese jetsetters
Return to the skies: Shiseido travel retail revs up with a slew of new skin care releases targeted at Chinese jetsetters

Shiseido Travel Retail is preparing to meet the demand of Chinese travellers with a wide range of multi-functional skin care launches as they begin to start travelling post-lockdown.

Perfume revolutionary: How an ex-IFF director is redefining the consumers’ experience with fragrance
Perfume revolutionary: How an ex-IFF director is redefining the consumers’ experience with fragrance

Singapore-based perfumery Maison 21G is seeking to disrupt the fragrance industry by putting it back into the hands the people that buy them.