GALLERY: Top 10 most-read beauty and personal care news of July 2020

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Our recap of the most read cosmetics stories of the month of July, featuring the latest in beauty innovation, trends and regulations.

Our recap of the most-read cosmetics stories of July, featuring the latest in beauty innovation, trends and regulations.

Top 10 stories of July 2020
Top 10 stories of July 2020

Our recap of the most-read cosmetics stories of July, featuring the latest in beauty innovation, trends and regulations.

Opportunity meets preparation: How L’Oréal withstood the COVID-19 crisis in the SEA region
Opportunity meets preparation: How L’Oréal withstood the COVID-19 crisis in the SEA region (William_Potter/Getty Images/iStockphoto)

Beauty and personal care giant L’Oréal has revealed how it weathered the novel coronavirus (COVID-19) crisis in South East Asia by strengthening its digital capabilities and enhancing its understanding of consumer needs.

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Testers are over, but can the ‘touch-and-try’ cosmetics business rely on virtual testing post-pandemic?
Testers are over, but can the ‘touch-and-try’ cosmetics business rely on virtual testing post-pandemic? (frantic00/Getty Images/iStockphoto)

The novel coronavirus (COVID-19) pandemic has marked the end of in-store cosmetic testers, but one firm doubts the abilities of augmented reality (AR), virtual reality (VR) and similar technology to completely replace them.

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New China regulations: Final CSAR rules revealed after delays caused by COVID-19
New China regulations: Final CSAR rules revealed after delays caused by COVID-19 (Pattanaphong Khuankaew/Getty Images/iStockphoto)

China’s National Medical Products Administration (NMPA) has published the final version of its Cosmetic Supervision and Administration Regulation (CSAR), which will take effect on January 1, 2021.

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Pandemic playbook: How China’s beauty industry weathered the COVID-19 crisis
Pandemic playbook: How China’s beauty industry weathered the COVID-19 crisis (metamorworks/Getty Images/iStockphoto)

China’s personal care brands are engaging with consumers through new retail experiences and technology in order to weather through the novel coronavirus (COVID-19) crisis.

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Essential protection: Anti-pollution cosmetics a ‘must-have’ for Chinese consumers in all segments
Essential protection: Anti-pollution cosmetics a ‘must-have’ for Chinese consumers in all segments (BarnabyChambers/Getty Images/iStockphoto)

China’s obsession with urban pollution is driving consumer demand for anti-pollution cosmetics and pushing cosmetic companies to develop innovative solutions to a complex issue.

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China animal testing: Details on new rules expected to drop within next 6 months - analyst
China animal testing: Details on new rules expected to drop within next 6 months - analyst (Totojang/Getty Images/iStockphoto)

Clarification on the rules regarding animal testing in China is expected to be issued in the next six months, following the publication of the recent Cosmetics Supervision and Administration Regulation (CSAR)

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Beauty impact: China moves to ‘regulate’ live streaming e-commerce in July as sector accelerates in wake of COVID-19
Beauty impact: China moves to ‘regulate’ live streaming e-commerce in July as sector accelerates in wake of COVID-19 (twinsterphoto/Getty Images/iStockphoto)

China plans to implement new rules to regulate live streaming e-commerce, a popular marketing tool for beauty and personal care firms, which has accelerated in light of the novel coronavirus (COVID-19) outbreak.

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Cruelty-free: Australia’s animal testing ban finally realised as AICIS comes into effect
Cruelty-free: Australia’s animal testing ban finally realised as AICIS comes into effect (Totojang/Getty Images/iStockphoto)

Australia is finally is implementing a ban on cosmetic testing on animals as the Australian Industrial Chemicals Introduction Scheme (AICIS) comes into effect, after multiple delays.

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Irreplaceable experiences? CEO of SUGAR Cosmetics affirms confidence in Indian’s offline retail market
Irreplaceable experiences? CEO of SUGAR Cosmetics affirms confidence in Indian’s offline retail market

The CEO of Indian brand SUGAR Cosmetics says the company will continue to invest in brick-and-mortar stores following the novel coronavirus (COVID-19) pandemic.

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False advertising: South Korea tightens down on EGF cosmetic products with inappropriate claims
False advertising: South Korea tightens down on EGF cosmetic products with inappropriate claims (Pattanaphong Khuankaew/Getty Images/iStockphoto)

South Korean Ministry of Food & Drug Safety (MFDS) plans to crack down on cosmetic products that contain epidermal growth factor (EGF) after inaccurate advertisements surfaced.

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