GALLERY: Top 10 APAC cosmetic stories of October 2020

GALLERY-Top-10-APAC-cosmetic-stories-of-October-2020.jpg

Our recap of the most-read cosmetics stories of the month of October, featuring the latest in beauty innovation, trends and regulations.

Click through to see our recap of the most-read cosmetics stories of the month of October, featuring the latest in beauty innovation, trends and regulations.

CDA top 10 thumbnail
CDA top 10 thumbnail

Click through to see our recap of the most-read cosmetics stories of the month of October, featuring the latest in beauty innovation, trends and regulations.

COVID-19 lasts on skin for 9 hours, but ethanol sanitiser inactivates in 15 seconds – Japan scientists
COVID-19 lasts on skin for 9 hours, but ethanol sanitiser inactivates in 15 seconds – Japan scientists (Tzido/Getty Images/iStockphoto)

The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) causing the COVID-19 outbreak was found to survive on human skin for as long as nine hours, although it can be inactivated by ethanol within 15 seconds.

Luxury platform: Shopee aiming to be ‘top premium beauty destination’ with launch of dedicated prestige ecosystem
Luxury platform: Shopee aiming to be ‘top premium beauty destination’ with launch of dedicated prestige ecosystem

E-commerce platform Shopee is eyeing untapped opportunities in South East Asia’s luxury beauty market as the ongoing novel coronavirus (COVID-19) pandemic pushes more premium brands to carve out an online business.

WOW: Extend International to launch MiE skin care series containing clinical grade penetration technology in Asia
WOW: Extend International to launch MiE skin care series containing clinical grade penetration technology in Asia

Extend International is set to roll out eight products from the MiE skin care series in Hong Kong, Malaysia, Singapore and Taiwan this November.

Fact-based skin care: Newly launched Kansoskin determined to win over consumers with ethical marketing
Fact-based skin care: Newly launched Kansoskin determined to win over consumers with ethical marketing

The founder of Singapore-based Kansoskin is aiming to change consumer perception of ‘safe’ cosmetic products by engaging in ethical and transparent marketing.

‘Renewed enthusiasm for self-care’: COVID-19 pushing L’Occitane Japan to centre product strategy on skin and home care
‘Renewed enthusiasm for self-care’: COVID-19 pushing L’Occitane Japan to centre product strategy on skin and home care

L’Occitane Japan to focus on skin care and home care products to tap into the rising interest for self-care and wellness since the outbreak of the novel coronavirus (COVID-19).

Food-based beauty: Singapore nutrition firm Asmara moves into ‘edible’ cosmetics
Food-based beauty: Singapore nutrition firm Asmara moves into ‘edible’ cosmetics

Singapore functional beverage and dietary supplement company Asmara is moving into food-based cosmetics, with four new mask and scrub products launching next year.

Health is beauty: Aussie brand Life of Skin exceeds first month target by 64% with timely launch of ‘healthy’ skin care range
Health is beauty: Aussie brand Life of Skin exceeds first month target by 64% with timely launch of ‘healthy’ skin care range

Newly launched Australian skin care brand Life of Skin is tapping into healthy beauty and sustainability trends that have accelerated during the novel coronavirus pandemic.

Ramping up momentum: Olay targets millennials with new digital campaign in bid to drive SEA e-commerce growth
Ramping up momentum: Olay targets millennials with new digital campaign in bid to drive SEA e-commerce growth

Skin care brand Olay has partnered with Shopee for a new digital campaign targeted at the millennial consumer demographic as part of its strategic e-commerce growth plans for South East Asia.

Safety and service: Why tech-driven, no-touch retail-tainment is the future for beauty - Lancôme
Safety and service: Why tech-driven, no-touch retail-tainment is the future for beauty - Lancôme

Technology needs need to be the new normal for cosmetics brands when delivering retail-tainment – to simultaneously enhance the customer experience and ensure their safety amid the COVID-19 pandemic, insists a senior exec at Lancôme.

‘Let your skin breathe’: HK brand OSCO aiming for global expansion on the back of rising interest in anti-pollution products
‘Let your skin breathe’: HK brand OSCO aiming for global expansion on the back of rising interest in anti-pollution products

Hong Kong based natural skin care brand OSCO Skincare is eyeing international opportunities as it predicts demand for anti-pollution cosmetics will grow, partly because of the novel coronavirus (COVID-19) pandemic.