Sharing and caring: Aussie brands Hair Folli and The Daily to build on sold-out success of hybrid men’s skin care products

The Limited Black Edition – The Daily Skin Care Bundle Pack includes a moisturiser and cleanser.

Both products contain Hair Folli’s hair growth ingredients; allowing men to undertake their daily skin care regimen while also stimulating facial hair growth at the same time.

The bundle launched last November with 5,000 units produced and promptly sold out within a couple of days, pushing the companies to order another 10,000 units to keep up with demand.

With the success of its first collaboration, the brands are eager to work together on more products.

According to Trung, the new product collaborations could be hitting the shelves in a matter of months.

“We can’t talk about it because it’s top-secret for now, but it’s pretty exciting. It should be very interesting to see when it comes out in the next couple of months,” ​said Hair Folli founder Trung Vein.

Joys of collaboration​
Hair Folli is a hair care brand founded in early 2020 that is best known for its hair growth products that contain native Kakadu plum, a ‘superfood’ ingredient that contains potent amounts of vitamin C and antioxidants.

Since then, the company has expanded its product range and experienced remarkable growth. According to the firm, it is expected to reach five million in sales by next year.  

The Daily on the other hand is a skin care company that offers organic ‘no-fuss skin care’ targeted at men. The start-up launched in 2019 and has grown quickly with sales doubling in the last 12 months.

This collaboration with Hair Folli is not the first for the company. The Daily has previously collaborated with Australian men’s fashion brand Politix and US fashion retailer TJX.

“For me, collaborations are about shared success. It's growing both of our brands to a bigger point and I think if we can use both customer sets and basically use both our brands to essentially gain a wider market,” ​said Henry Weaver, CEO of The Daily.

Weaver told CosmeticsDesign-Asia​ that this collaboration has been a learning experience for the companies.

“It's been a real learning curve getting the manufacturing based out of Australia, doing our processes and making sure we were actually able to make quality products here in Australia and distribute it globally from there. The pandemic basically forced us to do that and it’s amazing that we've managed to take advantage of the partnerships we've got.”​

Vien believes the industry will see more collaborative efforts among cosmetic brands in the future as it has proven to be an effective way in growing the brand.

“Definitely, I think we will 100% see more brands collaboration. Even though Henry and I are both in the cosmetics industry, my target market is different from The Daily’s. Hair Folli targets consumers in their 30s to 40s, while The Daily’ base is younger and is more male-dominated. Working together allows us to cross-pollinate and grow our brands significantly.”​

Weaver encouraged cosmetic brands to seek out collaborative opportunities as well and advised them to find partners that shared a good rapport.

“If more people are going to do more brand collaborations in the future, you got to have clear lines of communications, expectations upfront and that's what we got. The fact that Trung and I have a really good working relationship as well helps. Working with someone like Trung and Hair Folli has been easy.”​