CHLITINA the premium skincare and beauty salon brand that was founded in Taiwan in 1989. The company boasts a franchise network of over 4700 stores in China, Taiwan and South East Asia.
The Youthkeeper anti-ageing serum is the firm’s latest skin care launch which debuted in November last year, after undergoing five years in research and development.
Youthkeeper features T+nano, a patented nanostructured lipid carrier technology developed by the firm to penetrate deep into the skin.
In May last year, T+nano was presented the Gold Genius Award at the 33rd Tokyo World Genius Convention by the International Invention and Innovation Institute.
It is formulated with seven core peptides, including three signal peptides that stimulate collagen and hyaluronic acid to plump and firm the skin.
Additionally, it has four inhibitory peptides that help relax muscle contraction and reduce dynamic wrinkle lines such as crow’s feet.
The serum also contains curcuma longa extract with free radicals scavenging properties as well as ceramide.
Overall, the company claims that the serum can promote the synthesis of collagen, fibronectin and hyaluronic acid naturally present in the skin, as well as peptides inhibiting contraction of hypodermis muscle fibres.
The Youthkeeper serum was independently tested on 30 women aged 30 to 50 with combination to dry skin, visible wrinkles and expression lines on face and eye area.
Subjects were instructed to use the product in the mornings and evenings on the entire face for a total of six weeks.
After six weeks, the subjects were observed to 31% less appearance of wrinkles while skin firmness increased by 40%.
Additionally, hydration in the stratum corneum was observed to increase by 25%, while transepidermal water loss (TEWL) was reduced by 23%.
The tests evaluated skin radiance using by calculating individual typology angle (ITA). The ITA value represents the overall colour of the skin and is related to brightness and yellowishness that characterise the complexion.
The higher the ITA value is, the lighter the skin colour is. After six weeks, skin radiance has increased by 8%.
Market validation
Most recently, the serum was recognised by the prestigious Victoires de la Beauté awards. For this award, products are tested by a jury of independent consumers through a blind test.
“No less than 88% of the 40 women who tested the Youthkeeper serum at home for a month said they would be willing to purchase it and 88% also said they would recommend it to a friend. Comments on the anti-wrinkle efficiency, light texture, smell, ease of use and so on were almost invariably positive,” said Laurence Marcout, CEO office manager, CHLITINA.
Furthermore, it was recognised with a Top Innovation award by the organisers’ own lab experts.
“The Top Innovation label is even more difficult to obtain. We are particularly proud of these laurels which confirm the value of our research and development,” said Marcout
According to the firm, the Youthkeeper serum is targeted at women aged 30 to 50 years old.
“Today, women who are looking for anti-ageing products are getting younger and younger. Especially in Asia, where women invest so much in their beauty and they don't want to have what they perceived as flaws. Even when they are young, they will start to feel uncomfortable over little fine lines,” said Marcout.
Encouraging growth
The company was severely affected by the COVID-19 outbreak. In June, the company reported that its total sales decreased 31% year-on-year, with its salon business in China shrinking by 34% as 70% to 80% of its stores in China were impacted.
Despite this, the company ended 2020 on an encouraging note by posting a 4% increase YoY in December 2020.
The company also managed to unveil its flagship store in Vietnam and launch four medical aesthetic clinics in China.
The company is now confident that it will be able to get back to our pre-pandemic growth rate.
