The product was recently launched across South East Asia and Hong Kong in the beginning of February to tackle the often-neglected neck area
According to Dermalogica, the neck is very prone to premature ageing. This is because the skin in the area is thin, delicate and more vulnerable to sun damage as well as photosensitisation from fragrances.
“We take a lot of time to protect and treat our faces, but then we sometimes forget the few inches below the face that's often overlooked. Many skin care routines are face-focused and using face creams on the neck’s delicate skin won’t give the skin on your neck what it needs to be in its healthiest form,” said Michelle Lam, senior general manager, Esthetics International Group, the exclusive distributor of Dermalogica in South East Asia and Hong Kong.
In the past year, the company observed an increasing number of people suffering from tech neck, which results in bodily aches in the neck and shoulder areas.
“Tech neck is the result of an act of stressing muscles by repeatedly hanging your head down and forward to look at your smartphones, tablets and computers all day. The muscles can get overly tired and sore,” explained Lam.
This modern affliction can also exacerbate the appearance of lines, creases and sagging on the neck.
“We are frequently looking down at our digital devices, and it deepens the horizontal creases around the neck area while speeding up the wrinkling process and displaying signs of premature ageing. It also increases the appearance of neck sagging, lines, creases, uneven skin tone and texture,” said Lam.
As such, Dermalogica saw the need to develop a product that could address these unmet needs.
“We are seeing consumers' needs with the increased tech neck phenomenon in the modern world, especially in the age of lockdown where many have transitioned to working from home and hold meetings virtually,” said Lam.
Dermalogica’s Neck Fit Contour Serum is a serum that claims to instantly tighten skin and tones it over time for a more visibly lifted and sculpted appearance.
The product contains the brand’ Flex Lift Contour Technology, which acts like invisible mesh to provide a visible lifting and tightening effect.
The formula contains rye seed extract, palmitoyl tripeptide-42 and rambutan extract. According to the brand, together have a retinol-like effect on the skin when combined.
Furthermore, the serum also protects against pollution with griffonia seed extract that safeguards against free radicals.
The Neck Fit Contour Serum also has a built-in roller applicator to massage the serum into the skin.
Personalised neck ‘work-outs’
With more need for personalised guidance, especially during volatile COVID-19 times, the company has developed an accompanying widget that guides consumers in using the product like how a Dermalogica skin therapist usually would.
The widget can be accessed through a QR code which leads you to a website with a personalised workout for your neck that you can do with the built-in applicator.
Together they are meant to enhance the results of the serum, said Lam.
“The Neck Fit Contour Widget allows users to select from a range of instructional videos designed to target and tone various parts of the neck. The active ingredients in this serum amplifies skin’s response to neck exercise, stretching or mechanical stress; and triggers epidermal renewal.”
Dermalogica had also launched a widget for its Hydro Masque Exfoliant last year, a widget that analyses selfies and directs consumer step-by-step on how to use the product.
