GALLERY: Top 10 APAC cosmetic stories of May 2021

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Our recap of the most-read cosmetics stories of May, featuring the latest in beauty innovation, trends and regulations.

Click through to see our recap of the most-read cosmetics stories of May, featuring the latest in beauty innovation, trends and regulations.

Top 10 stories of May
Top 10 stories of May

Click through to see our recap of the most-read cosmetics stories of May, featuring the latest in beauty innovation, trends and regulations.

From Asia to the world: Why the next wave of niche fine fragrance brands will come from Asia
From Asia to the world: Why the next wave of niche fine fragrance brands will come from Asia (Dariia Chernenko/Getty Images/iStockphoto)

The unwavering appetite for niche perfumes and brand mastery of digital communication are some of the reasons why we can expect more niche fine fragrance brands from Asia vying for the international spotlight.

Top performers: High-end skin care brands domination expected to continue post-pandemic – Lazada
Top performers: High-end skin care brands domination expected to continue post-pandemic – Lazada

Lazada expects demand for luxury skin care brands such as Estée Lauder, SK-II, and Sulwhasoo to continue on an upward trend, even as the COVID-19 pandemic eases.

U-Tube: Unilever to launch recyclable toothpaste tubes in India and France
U-Tube: Unilever to launch recyclable toothpaste tubes in India and France (AlxeyPnferov/Getty Images/iStockphoto)

Unilever will launch recyclable toothpaste tubes in India and France – two of Unilever's biggest oral care markets – as part of its bid to convert its entire global toothpaste portfolio to recyclable tubes by 2025.

Accelerating recovery: Kao outlines plans to raise cosmetics business back up to pre-pandemic levels by 2023
Accelerating recovery: Kao outlines plans to raise cosmetics business back up to pre-pandemic levels by 2023

Japanese conglomerate Kao Corporation is working to put its cosmetics division back on a path of high growth with a series of moves including 'structural reform' and ramping up marketing spend.

L'Occitane Q4 results: China now firm's largest market after sales surge by 60%
L'Occitane Q4 results: China now firm's largest market after sales surge by 60%

Staggering fourth-quarter growth of 60% has propelled China to become L'Occitane International's largest market in FY2021.

Cleaner footprints: L'Oréal's aims for greener deliveries in Singapore with latest sustainability push
Cleaner footprints: L'Oréal's aims for greener deliveries in Singapore with latest sustainability push

International beauty giant L'Oréal has kicked off green deliveries in Singapore with sustainable packaging and an electric delivery fleet with aims to improve its carbon footprint.

Make-up 'renaissance': How Estée Lauder expects colour to trend based on China's COVID-19 recovery
Make-up 'renaissance': How Estée Lauder expects colour to trend based on China's COVID-19 recovery (frantic00/Getty Images/iStockphoto)

Beauty major Estée Lauder Companies has revealed how the rapid recovery of colour cosmetics in China has informed its global make-up strategy.

Bespoke Ayurvedic beauty: Vedix aims to capitalise on self-care and wellness shift as it makes its global leap
Bespoke Ayurvedic beauty: Vedix aims to capitalise on self-care and wellness shift as it makes its global leap

India-based personalised beauty and lifestyle company Vedix is gearing up to make its overseas debut in the Middle East and the US, believing it is well-positioned to tap into trends in self-care and wellness.

Laying the groundwork: Shiseido's focus on 'skin beauty' pays off as Q1 2021 operating profits increase
Laying the groundwork: Shiseido's focus on 'skin beauty' pays off as Q1 2021 operating profits increase

Japanese beauty giant Shiseido Group has reported an operating profit increase of 67.6% year-on-year to surpass US$100m after pivoting towards a focus on skin care following the COVID-19 outbreak.

China animal testing: Exemptions for testing on 'ordinary' cosmetics start in May - officials
China animal testing: Exemptions for testing on 'ordinary' cosmetics start in May - officials (Totojang/Getty Images/iStockphoto)

Imported 'ordinary' cosmetics will not be required to undergo animal testing from May 1 this year, China's National Medical Products Administration (NMPA) has confirmed in its finalised regulations.