Product profiles: Top stories on the new product innovations in the APAC beauty space

1 – Get the glow: Emma Lewisham observes gap in market for natural brightening products proven by clinical data

Circular beauty brand Emma Lewisham’s latest launch is seeking to fulfil what the firm believes is growing demand for natural brightening products​ backed by clinical evidence.

The New Zealand brand recently announced the latest product in its line-up, the Illuminating Brighten Your Day Crème.

Founder and CEO Emma Lewisham told CosmeticsDesign-Asia​ that the firm was driven by consumer demand for a day cream with a skin brightening effect.

“We’ve had so many customers ask us to create a non-SPF day crème which is packed with vitamins and antioxidants and has a visible and immediate hydrating and brightening effect.”​

2 – Sensitive skin saviours: Physiogel launches sensitive skin-friendly facial sheet masks and sunscreen for K-beauty market

Derma beauty brand Physiogel has launched two facial sheet masks and sunscreen in Korea​, a first for the brand since L&G Household and Health acquired its brand rights in Asia and North America.

Physiogel is a skin care line specially developed for dry and sensitive skin. It is best known for products such as Calming Relief AI Cream.

Recently, South Korean beauty and personal care maker L&G Household and Health (LG H&H) announced that it has launched three new Physiogel products for the South Korean market.

To help people with sensitive skin cope with the changing environmental conditions such as humidity and temperature, the brand developed two facial sheet masks to help manage irritation-prone skin.

3 – New and improved: Suu Balm upgrades best-selling moisturiser with more ceramides to boost power

Singapore-based sensitive skin brand Suu Balm has launched an upgraded version​ of its best-selling Rapid Itch Relief Moisturiser that contains five moisturising ceramides and a plant-derived humectant to improve hydration efficacy.

Suu Balm first debuted with the Rapid Itch Relief Moisturiser, a dual-function body moisturiser and later expanded with a kids’ range, body washes, scalp spray, facial care series.

Most recently, Suu Balm has launched a new, upgraded formula of the Rapid Itch Relief Moisturiser.

Dr John O’Shea, co-founder of Suu Balm told CosmeticsDesign-Asia​ that it was important for the company to continue improving on its formulation to keep up with the new developments in a fast-paced industry.

4 – Minority report: Kao launches Rakuten-exclusive products designed to meet the needs of the few

Japan’s Kao Corporation has developed a special collection of products that focuses on ‘individual deep concerns’​ such as foot odour and belly button lint.

SPOT JELLY Navel Pack, a belly button cleansing mask, and ARGINISTA, a deodorising foot soap are the first limited-run products were developed by Kao’s open innovation platform, Funtech Lab & Biz and exclusively available on Japanese e-commerce platform Rakuten.

The former uses two gel formulations which must be mixed before being dispensed into the navel. Once the gel formula hardens, the user can peel it from the navel.

Kao claims that this can remove the sebum and dead skin cells that collect in the belly button and cause odour.

5 – Tailored to you: Singapore start-up to launch customisable microbiome skin care product for sensitive skin

Singapore-based beauty start-up Sage & Ylang is set to launch its first customisable microbiome beauty essence​ developed especially for sensitive skin, which was developed alongside a government science and research agency.

Sage & Ylang was founded in 2018 by Irene Chong, a former registered nurse turned organic skin care formulator.

Recently, the brand debuted its first microbiome-friendly range with a moisturiser and will extend the line with a facial wash and a beauty essence shortly.

Later this year, the brand will also be launching four beauty boosters which can be added to the beauty essence depending on skin type or concern. The first four boosters will target oily skin, acne-prone skin, wrinkles and uneven skin tone.