1 – Kose intends to capture China’s travel retail market with skincare brand Cosme
Japan's Kose Co., Ltd. intends to focus its investment on China's travel retail market, or Hainan Island, as it hopes to promote its high-end skincare brand Coco .
The company expects its travel retail sales to grow by around 10% in the coming year, driven by overall growth in the market, mainly in Hainan, where competition is likely to intensify.
The company has placed particular emphasis on promoting its high-end beauty brand Coco in China.
2 – Vellvette Lifestyle plans to help ENN Beauty capture second and third tier cities in India
India's SUGAR Cosmetics company said that after holding a majority stake, it will mainly focus on growth in second and third tier cities in India (for skin care brand ENN Beauty).
One of the important tasks is to make ENN Beauty more accessible to beauty consumers in second- and third-tier cities in India.
Vineeta Singh, CEO of Vellvette Lifestyle, said: "The team will consider redesigning the typical selling points of the brand's products to make the brand more accessible and accessible to women in second- and third-tier markets."
3 – Watsons reveals strategy for 'vibrant' Middle Eastern skincare category success
Health and beauty retailer Watsons says positioning itself as a "skincare specialist" is key to its success in the Middle East.
The company is working to position itself as a "skincare expert" for beauty lovers in the region .
“The Middle East has a huge potential health and beauty market, and skincare is one of the fastest growing beauty categories,” said Jonathan Watts, general manager of Watsons GCC . “Before Watsons entered the market, there was no skincare that a health and beauty retailer had. The breadth of expertise is comparable to ours.”
4 – WiZ Care aims to expand beyond hygiene in skincare and makeup fields
This year, India's popular personal hygiene brand WiZ Care will introduce a skincare category into its product portfolio , while also planning to launch a range of color cosmetics.
The company will open its second factory in April, making its first foray into the skincare category to capitalize on India's growing consumption of skincare products.
In addition to skin care products, WiZ care is also considering entering the color cosmetics market.
5 – Yatsen e-commerce’s skincare investments make up for makeup decline
Yixian e-commerce growth in 2021, thanks to investments in skincare , offset weak demand for color cosmetics.
The decline was mainly due to lower sales of its color cosmetics brands.
"In the fourth quarter, we faced challenges such as weak consumer demand and intense competition in the color cosmetics sector," said Huang Jinfeng, founder, chairman and CEO of Yixian E-commerce.
However, the impact was partially offset by a 327.7% increase in total net income from its skincare brands.