Top 5 most-read stories July 2022: Unilever skin microbiome NPD, skinimalism 2.0 and beauty tech

Beauty-and-personal-care-news-July-2022-shows-interest-in-Unilever-skin-microbiome-NPD-skinimalism-trends-beauty-tech-and-the-metaverse.png

A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.

A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.

Skin, skin, skin

Unilever scientists brainstormed the next evolution of microbiome science, discussing just how advanced science in the field had become. The team said because of these advances and interest in the field, there were plenty of opportunities to develop more products using prebiotics but also work on the mass upscale of these offerings.

Continuing the topic of skin, WGSN released its latest TrendCurve: Skinimalism 2.0 report, detailing how the trend was continuing to gain traction. And the trend forecaster said there were fresh opportunities in colour cosmetics and hair care targeting the trend, via all-in-one hybrid products.

Unilever also revealed plans to develop more targeted skin microbiome products for the scalp, oral and underarm care categories using its lipid precursor technology, stating these products could be used to improve overall skin quality and hydration.

The future of beauty tech

L’Oréal filed a trio of patents on a digital makeup software it had developed, offering virtual cosmetics and makeup artist recommendations to its users. The beauty major said the software could be used to create highly personalised augmented reality (AR) looks across online video streaming and image sharing platforms.

And at this year’s Cosmoprof Worldwide Bologna, beauty and tech experts brainstormed the future of the metaverse, highlighting plenty of promise but also challenges up ahead for industry as it looked to engage more in this space.

Click through to read more…

Top 5 most-read stories July 2022: Unilever skin microbiome plans, skinimalism 2.0 and beauty tech future
Top 5 most-read stories July 2022: Unilever skin microbiome plans, skinimalism 2.0 and beauty tech future

A round-up of CosmeticsDesign-Europe’s most-read news from July 2022 shows interest in Unilever’s take on the skin microbiome, WGSN’s trend predictions for skinimalism, L’Oréal’s AR makeup app and the future of the beauty metaverse.

Skin, skin, skin

Unilever scientists brainstormed the next evolution of microbiome science, discussing just how advanced science in the field had become. The team said because of these advances and interest in the field, there were plenty of opportunities to develop more products using prebiotics but also work on the mass upscale of these offerings.

Continuing the topic of skin, WGSN released its latest TrendCurve report entitled Skinimalism 2.0 detailing how the trend was continuing to gain traction. And the trend forecaster said there were fresh opportunities in colour cosmetics and hair care targeting the trend, via all-in-one hybrid products.

Unliever also revealed plans to develop more targeted skin microbiome products for the scalp, oral and underarm care categories using its lipid precursor technology, stating these products could be used to improve overall skin quality and hydration.

The future of beauty tech

L’Oréal filed a trio of patents on a digital makeup software it had developed, offering virtual cosmetics and makeup artist recommendations to its users. The beauty major said the software could be used to create highly personalised augmented reality (AR) looks across online video streaming and image sharing platforms.

And at this year’s Cosmoprof Worldwide Bologna, beauty and tech experts brainstormed the future of the metaverse, highlighting plenty of promise but also challenges up ahead for industry as it looked to engage more in this space.

Click through to read more…

1. Prebiotics, life-stages and upscale: Unilever scientists brainstorm ‘next evolution’ of microbiome science
1. Prebiotics, life-stages and upscale: Unilever scientists brainstorm ‘next evolution’ of microbiome science (svetikd/Getty Images)

Unilever scientists said there was plenty of opportunity to deepen understanding and advance product development in the skin microbiome space, particularly in prebiotics and mass accessibility.

2. WGSN: Colour cosmetics and hair care ‘categories to watch’ in skinimalism
2. WGSN: Colour cosmetics and hair care ‘categories to watch’ in skinimalism (Klaus Vedfelt/Getty Images)

WGSN’s latest TrendCurve report looked into how the skinimalism trend had evolved in beauty, highlighting fresh opportunities in all-in-one hybrid colour cosmetic and hair products.

3. The online ‘look’: L’Oréal files trio of patents for AR virtual makeup app
3. The online ‘look’: L’Oréal files trio of patents for AR virtual makeup app (Morsa Images/Getty Images)

The international beauty major filed three international patents detailing a digital makeup software that offered virtual cosmetics and makeup artist recommendations for users.

4. The beauty metaverse: ‘We are at the beginning of something that is huge’
4. The beauty metaverse: ‘We are at the beginning of something that is huge’ (Eugenio Marongiu/Getty Images/Image Source)

Beauty and tech experts brainstormed the future of the metaverse, highlighting the lucrative potential of virtual beauty products but also the challenges around sustainability and social engagement.

5. Unilever to develop ‘more targeted’ microbiome beauty products with ceramide precursor tech
5. Unilever to develop ‘more targeted’ microbiome beauty products with ceramide precursor tech (Pheelings Media/Getty Images/iStockphoto)

The personal are major said it would develop more targeted microbiome products in scalp, oral and underarm care using its lipid precursor technology.