GALLERY: Top 10 APAC cosmetic stories of August 2022

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Our recap of the most-read cosmetics stories of August, featuring the latest in beauty news, innovation and trends.

Click through to see our recap of the most-read cosmetics stories of August, featuring the latest in beauty news, innovation and trends.

A recap of August's top stories
A recap of August's top stories

Click through to see our recap of the most-read cosmetics stories of August, featuring the latest in beauty news, innovation and trends.

Similar to corticosteroids: Botanicals, lipids and antioxidants could alleviate symptoms of atopic eczema
Similar to corticosteroids: Botanicals, lipids and antioxidants could alleviate symptoms of atopic eczema

Plant-derived active ingredients have considerable potential as a safe and effective treatment in alleviating the symptoms of atopic dermatitis or eczema.

Purposeful perfumes: Start-up Scent Journer develops beneficial scents for pragmatic Asian consumers
Purposeful perfumes: Start-up Scent Journer develops beneficial scents for pragmatic Asian consumers

A Singapore-based start-up is developing perfumes that solve the Asian consumers' biggest pain points with fragrances, while also delivering tangible benefits to them.

'Where social commerce can really happen': What the presence of TikTok Shop in SEA means for beauty and social commerce
'Where social commerce can really happen': What the presence of TikTok Shop in SEA means for beauty and social commerce

The arrival of TikTok Shop in South East Asia could possibly accelerate the regional growth of social commerce and open the region's beauty brands to a wider international audience.

Powder power: Est to launch new powder foundation that mimics liquid foundation
Powder power: Est to launch new powder foundation that mimics liquid foundation

Japanese beauty brand Est will be launching a new powder foundation that resembles liquid foundation thanks to a new powder gel technology developed by parent company Kao Corporation.

New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy
New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy (Luke Chan/Getty Images)

Beauty brands that hope to utilise TikTok as an effective marketing tool cannot rely on the 'same bag of tricks' they have employed with other social media platforms.

Extreme hikes: Hindustan Unilever reports 'unprecedented levels' of inflation in soap category – CFO
Extreme hikes: Hindustan Unilever reports 'unprecedented levels' of inflation in soap category – CFO

Indian consumer goods giant Hindustan Unilever has reported seeing 'extremely unprecedented levels' of inflation in the soap category, said the firm's CFO.

How to win over… the modern male beauty and personal care consumer
How to win over… the modern male beauty and personal care consumer

Exclusive insights from pioneers in the men's cosmetics market, including MANSCAPED and FIVEISM x THREE, reveal the drivers behind men's evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

Going on the offensive: Shiseido to invest over $75m in brand equity and employee training
Going on the offensive: Shiseido to invest over $75m in brand equity and employee training

Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market.

Natural repellent: Strong demand for novel Taiwanese black root citronella in Singapore as dengue cases surge
Natural repellent: Strong demand for novel Taiwanese black root citronella in Singapore as dengue cases surge

A novel Taiwanese black root citronella oil brand Dong Sheng is experiencing sales success in Singapore as dengue cases spike, with at least 21,000 units of 10ml roll-ons being sold out monthly.

Staying put: L'Oréal confirms that Maybelline will continue to have offline presence in China - CEO
Staying put: L'Oréal confirms that Maybelline will continue to have offline presence in China - CEO (Hand-out/Maybelline New York)

French beauty giant L'Oréal will not be stamping out Maybelline's physical presence in China and migrating online completely, despite the strength of e-commerce and plans to close 14 standalone stores, its CEO has confirmed.