Going on the offensive: Shiseido to invest over $75m in brand equity and employee training By Amanda Lim 30-Aug-2022 - Last updated on 30-Aug-2022 at 02:07 GMT Facebook Twitter Linkedin Email to a friend Japanese beauty major Shiseido is planning to invest JPY10bn (USD75.5m) in both brand equity and its employees as part of plans to go on the offensive and buck the declining trend of the market. A recap of August's top stories Similar to corticosteroids: Botanicals, lipids and antioxidants could alleviate symptoms of atopic eczema Purposeful perfumes: Start-up Scent Journer develops beneficial scents for pragmatic Asian consumers 'Where social commerce can really happen': What the presence of TikTok Shop in SEA means for beauty and social commerce Powder power: Est to launch new powder foundation that mimics liquid foundation New tricks: Why beauty brands require a new set of tools to craft an effective TikTok strategy Extreme hikes: Hindustan Unilever reports 'unprecedented levels' of inflation in soap category – CFO How to win over… the modern male beauty and personal care consumer Going on the offensive: Shiseido to invest over $75m in brand equity and employee training Natural repellent: Strong demand for novel Taiwanese black root citronella in Singapore as dengue cases surge Staying put: L'Oréal confirms that Maybelline will continue to have offline presence in China - CEO Prev 1 … 7 8 9 10 11 Next