2022 年上半年 Olive Young 面部刮痧产品销量增长六倍
Olive Young 的数据显示，上半年面部刮痧产品销量增长超过六倍，这表明美容消费者日益注重自我保健。
数据显示，今年前六个月，包括化妆、美发和美甲工具在内的美容配件销售额同比增长了 35%。
尤其是面部刮痧工具的销量暴涨了六倍以上。此外，Bioheal BOH Probioderm 提拉按摩仪位列美容工具品类的前五名。
资生堂旗下怡丽丝尔品牌与来赞达购物平台在东南亚扩张中协力推动 O2O 战略
日本美容巨头资生堂与东南亚电子商务公司来赞达 (Lazada) 合作，为护肤品牌怡丽丝尔 (Elixir) 设计了在当地的线上到线下扩张战略。
近期，怡丽丝尔在位于新加坡购物区中心的高岛屋购物中心开设了其在东南亚的首家独立精品店。
此前，该品牌于 4 月在来赞达的线上商城 LazMall 推出，这是其在东南亚实行线上优先战略的一部分。
中国重新开放：屈臣氏董事总经理表示，消费意欲的恢复“需要一段时间”
零售商屈臣氏警告称，尽管在新冠疫情限制引发动荡的几个月后客流量有所增加，但中国消费者仍需要一段时间才会完全恢复消费意欲。
消费者情绪受到了新冠疫情爆发的影响。该公司预计尽管下半年情况会有所改善，但仍将面临一些挑战，包括消费意欲的恢复。
为此，屈臣氏将充分利用线上+线下模式和客户关系管理的优势。
Purchasing behavior: Demand for beauty retail premium products stabilizes despite post-pandemic spending reductions
Asian beauty consumers are more cautious in their spending behaviour, leading to lower shopping spending, but demand for premium products remains strong.
Despite spending less and less, wary shoppers are looking for higher-quality beauty products. As a result, demand for "buy now, pay later" services is high.
In the past period, consumers’ online demand has been suppressed, allowing brick-and-mortar stores to show encouraging signs of recovery. However, this is just the beginning.
India's Innovist launches Sunscoop to raise awareness of sun protection
Raising sun protection awareness among Indian consumers, especially on social media, could help Indian cosmetics brand Innovist enter the category.
Innovist sees rising demand for sunscreen products in India's domestic market. However, consumers generally do not understand the importance of daily sunscreen application.
Another obstacle to promoting sunscreen, he points out, is the debate on the safety of sunscreen that floods social media.