如何赢得……现代男性美容和个人护理消费者的青睐
MANSCAPED 和 FIVEISM x THREE 等品牌的独家见解揭示了男性对化妆品逐渐进化的认知背后的驱动力所在，并阐明了他们对护肤和彩妆产品的真正需求。
消费者对化妆品的认知已经从小众爱好变成了日常习惯，就像刷牙一样习以为常。
以这种方式重新定义美容，男性便更容易接触到美容，也推动了男性美容和个人护理细分市场的整体崛起。
纵容抖音支配美容产品开发的隐患
坐拥抖音用户的认可能让美容品牌大获成功，但一位业内人士提醒公司切勿落入让抖音支配其产品开发的陷阱中。
虽然抖音对美容领域大有助益，但品牌必须保证确保自身不会盲目地让抖音影响产品开发过程。
抖音的兴起促进了各种新潮流的产生，而品牌总是试图紧跟这些趋势。然而，一味追逐潮流动向而不专注于公司的核心品牌可能会迷失方向。
Est 计划推出媲美粉底液的新款粉饼
日本美容品牌 Est 将借助一种新型粉末凝胶技术，推出一款类似粉底液的新款粉饼。
该品牌称新款粉饼为“颠覆者”，承诺为美容消费者带来“全新感觉”。
据 Est 介绍，这款粉饼可紧贴肌肤，呈现出可媲美粉底液的光泽度。此外，得益于这一独特技术，无需涂抹妆前乳即可使用粉饼。
Lucas Meyer Cosmetics 着眼于亚太地区的穆斯林戴头巾女性护发领域，推出升级活性物质
Lucas Meyer Cosmetics believes that its latest upgrade of active ingredients can address a major pain point in the hair care market targeting Muslim hijab women, especially in the warm and muggy climates of Asia Pacific.
A group of 16 Muslim hijab-wearing women who were asked to use a leave-in gel containing 1% Wastar pink berry for 14 days experienced a reduction in scalp redness, itching and dandruff symptoms within 7 days.
The company believes the ingredient has some utility in Asia's humid climates, and is particularly looking to tap into the halal beauty market, which has unmet demand for its products.
Scent Journaler develops healthy fragrances for the pragmatic Asian consumer
A Singapore-based start-up has developed fragrances that aim to address the biggest pain points of Asian consumers when it comes to fragrances, while also delivering tangible benefits to them.
Founder Joyce Lian found that Asian consumers showed a higher pragmatic orientation towards fragrance compared to Western consumers.
This led her to develop "ideal fragrances" , which are blends that not only smell good, but offer real benefits to the user.