Why China Documents deal represents strategy change for L’Oréal
The addition of a high-end homegrown C-beauty brand with a Gen Z following to its portfolio is precisely what L’Oréal needs to stay at the top of its game in the Asian market.
Although L’Oréal has been present in the Chinese market since 1997 and acquired several Chinese brands in that time, the purchase of a Documents stake marked Shanghai Meicifang’s first deal since it was established as the group’s China investment fund in May.
Documents has the advantage of its own retail presence, with plans to expand to between 30 and 40 stores in the next five years, according to Rooke. The store is unconventional, providing an immersive experience.
SuperOrdinary on moving into Chinese market
SuperOrdinary paved its way in beauty helping US brands move into the Chinese market, and as Honest Co begins that journey lessons can be learned by the industry.
It has guided more than 30 brands through similar moves into China and other markets in South East Asia.
CEO and founder of SuperOrdinary Julian Reis said after being closely involved in the rise of social commerce in China, the company aims to be a partner for brands it determines viable in Asian markets.
China is pioneering online courses to raise awareness and improve skin health
Free online courses could help reduce the incidence of cosmetics-associated dermatoses and increase skin care knowledge among Chinese consumers, say researchers behind a programme attended by 540,000 people.
A research team led by the Center of Cosmetics Evaluation in Chengdu said that the incidence of cosmetics-associated dermatoses is on the rise.
Therefore, the offered medical information via a “massive open online course” that was free to access. An online questionnaire was also sent to evaluate the effectiveness of the course.
Swiss brand Evenswiss says its future ‘growth story’ lies in region
Swiss skin care brand Evenswiss says Asia will be key to its future growth after enjoying initial success in Vietnam and China.
Today, China is one of the brand’s biggest markets, which the firm credited to the ascent of digital media and the savvy of Chinese consumers.
Over the last three years, the business in China has grown three to four times annually. The company’s success in China is fuelling its confidence to expand in the wider Asian region.
Pushing forward: P’URE Papayacare Baby to hit the shelves in China next year after obtaining Little Golden Shield
After gaining regulatory approval, P’URE Papayacare is set to launch its baby care range in China next year as its parent company, Australian manufacturer G&M Cosmetics, doubles down on Asia expansion
This is part of the firm’s plans to grow P’URE Papayacare in China, where it has identified a key opportunity in for vegan, natural, and petroleum-based ingredient-free baby care products and believes P’URE Papayacare Baby ticks all the boxes.
