ICYMI: Every single How to win over… feature from CosmeticsDesign-Asia

How to win over… more expressive and mindful consumers in the evolving fragrance category​​

The fragrance category has evolved to become an essential category for wellness as well as self-expression, according to exclusive insights from major players Coty and L’Oréal, along with a line-up of exciting niche labels.

Our sense of smell came into the spotlight during the COVID-19 pandemic when it was established that a loss of smell could be a side effect of infection.

This rapidly renewed interest in olfaction — proving the old adage that you never truly appreciate something until it is gone.

How to win over… protective mothers in a rapidly growing baby personal care market​​

We reveal exclusive insights from established and rising baby care brands on what it takes to earn the trust of protective parents and why Asia Pacific is the hotbed of growth for this sector.

Health and wellness are highest on the consumer agenda, and this market is no exception. When it comes to baby care, safety is the biggest concern for parents.

This is a particularly sensitive topic in Asia Pacific, where parents today are still haunted by the Chinese milk scandal of 2008. This tragedy saw over 300,000 children in China poisoned and six dead from consuming melamine-laced infant milk formula.

How to win over… the modern male beauty and personal care consumer​​

Exclusive insights from brands like MANSCAPED and FIVEISM x THREE reveal the drivers behind men’s evolving perception of cosmetic products and shed light on what exactly they want from skin care and make-up.

From being regarded as an indulgence that only a certain group can appreciate, cosmetic products have become part of daily habits, like brushing your teeth.

It is possible that reframing beauty in this manner has made it more accessible to men and driven the overall rise of the male beauty and personal care segment.

How to win over… the multidimensional Generation Z beauty consumers​​

The millennial generation is defined as those born between 1981 and 1996, and anyone born 1997 and onward is considered part of Gen Z, according to Pew Research.

Zoomers, as they are informally known, will make up a quarter of the entire Asia Pacific population in three years, a size on par with millennials, according to McKinsey & Company.

“Generation Z is shaping up to have great spending power and they are the future of modern retail. It’s important to stay relevant to them, not only focusing on the products they want but also the stories and experiences that go with them,”​ Malina Ngai, CEO of A.S. Watson, Asia & Europe, told CosmeticsDesign-Asia​.

How to win over… beauty consumers in the shifting post-pandemic brick-and-mortar landscape​​

Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic.

As we begin emerging from the fight against COVID-19, there are some who believe retail is in decline, especially now that the pandemic has accelerated retail’s digital transformation.

However, expert insights show it is going through a metamorphosis, finding a way to coexist with its digital counterpart, all to make the consumers’ shopping experience that much seamless and pleasurable.

How to win over… beauty consumers in a rebounding travel retail market​​

How major brands and duty-free retail giants are expecting an imminent travel retail beauty boom as travellers once again take to the skies.

Prior to COVID-19, beauty was booming in travel retail. At the heart of it was Asia Pacific, home to the most vibrant travel retail markets.

As the COVID-19 pandemic restrictions start to ease across the world, we are starting to see an end to the pandemic.  The recovery of travel is all but certain as many seek to satiate their wanderlust after over two years.

How to win over… The misunderstood Generation X beauty consumer​​

We shine the spotlight on the trending categories, strategies for marketing success and the new product development white spaces to attract the crucial Gen X consumer.

Among all the beauty categories, Gen X tend to emphasis more on skin care, especially in skin ageing.

Another beauty category that is gaining ground among Gen X is hair care and Gen X consumers as especially concerned about hair loss.

According to Mintel data, Gen X beauty consumers can get quite overwhelmed with the amount of beauty choices available in the market.

How to win over… beauty consumers in a rapidly evolving e-commerce landscape​​

The beauty sector might be one of the hottest arenas in e-commerce, but there looks set to be boundless new opportunities on the horizon for digital-savvy brands, from social commerce advances to the metaverse.

According to a consumer study by e-commerce firm Lazada, 73% of consumers in South East Asia identify online shopping as ‘integral to everyday life’, with almost half (46%) going online to shop at least once weekly.

Nearly 60% of respondents said they embraced online shopping as a part of their daily lives just less than two years ago.

How to win over… the eco-conscious consumer while avoiding the pitfalls of greenwashing​​

Sustainability is one of the hottest topics in beauty today, but how can the sector move beyond packaging to innovate with new concepts, product formats and materials to win over the eco-conscious consumer, while avoiding the trap of greenwashing?

For years now, sustainability in the beauty industry has been taking growing increasingly important and it is no exception in Asia Pacific.

Then the COVID-19 pandemic happened. This awakening led people to question things like kerbside recycling processes, the integrity of carbon offsetting and greenwashing practices.

This has arguably been the catalyst that intensified the beauty consumers’ interest in the environment and how their lifestyle choices can affect the planet.

How to win over… The informed consumer in India’s booming beauty market​​

In the debut instalment of our How to win over series, we explore the thriving Indian beauty market to reveal the product development, sourcing, marketing and business strategies for success with expert insights from the biggest brands, thriving start-ups and e-commerce giants.

The culture of beauty is deeply rooted in India where women were raised on ancient Ayurvedic principles. They believed in the value of everyday kitchen ingredients – coconut oil for sleek and strong hair, turmeric face masks for glowing skin.

These homemade remedies are centuries old, but today beauty in India is in the midst of an evolution.