Product profiles: Top stories on the product innovations in the APAC beauty space

Essential The Beauty hair treatment scores big by keeping attuned to ‘modern hair trends’​​

Kao-owned Essential The Beauty says it has successfully tapped into the damaged hair segment, with the firm shipping more than 400,000 units of its new treatment in its first three months of sale.

The Hair Texture Water Treatment was launched in September 2022. The product is a leave-in treatment that was developed “to address hair concerns unique to modern hair trends”, ​this includes the trend of hair dyeing, as well as hair straightening or curling treatments.

According to its own research, hair bleaching services at salons have almost doubled year-on-year.

Fixderma’s sales dominated by cream that treats less talked about skin pigmentation disorder​

Indian cosmeceutical outfit Fixderma has revealed that its top product, which accounts for 60% of its total sales, is a cream that treats acanthosis nigricans, a relatively common, yet rarely discussed skin pigmentation disorder.

The launch of Nigrifix has been tremendously successful. The company has observed double-digit growth month after month.

Today, 60% of Fixderma’s total sales are dominated by Nigrifix.

Orbis set to launch first dedicated range for mature consumers in February​

Japanese beauty brand Orbis will introduce its first skin care range dedicated to people in their 60s in February and has set a sales target of JPY500m (USD3.78m) for its first year.

The upcoming Orbis Amber range is the brand’s first skin care line-up that is dedicated to consumers in their 60s.

This sector is relatively untapped but important especially in hyper-aged societies like Japan.

Amorepacific to debut anti-ageing bioflavonoid ingredient in new Laniege serum​

K-beauty major Amorepacific is set to introduce a bioflavonoid extracted from camellia seeds with the launch of a new Laneige anti-ageing serum that targets three key skin ageing concerns.

The new anti-ageing ingredient, RE.D Flavonoid, are made up of camellia flavonoids isolated from Camellia japonica seeds.

It will feature in the new Laneige Perfect Renew Serum and will target three specific skin ageing concerns – anti-wrinkle, firming, and skin radiance.

Hair care start-up inspired by indigenous Yao tribe taps into sustainable beauty movement​

Yao Secret is targeting Europe, Australia and Singapore to capitalise on the sustainable beauty movement with its solid shampoo bars made with fermented rice water sourced from the Yao tribe of Guangxi, China.

Yao Secret directly sources the fermented rice water from the Yao tribe and manufactures in Guangzhou.

The firm attempted to ferment its own rice water but failed even though they followed the instructions of the tribe.