Hot topics: Top 5 trending beauty and cosmetics stories on social media

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We round up the top five stories trending on our socials featuring a study on ultramarine blue pigment, Coty’s China ambitions, and more. [Getty Images]

We round up the top five stories trending on our socials featuring a study on ultramarine blue pigment, Coty’s China ambitions, and more.

Coty aims to ride premiumisation and ‘healthification’ trends to grow China skin care business

Beauty major Coty is aiming to grow its skin care business in China on the back of premiumisation and ‘healthification’ trends it has observed in the market.

Speaking during Coty’s second quarter (Q2) earnings conference, CEO Sue Nabi said the firm had “We have robust plans underway to accelerate our skin care business” in China.

She highlighted that rise of premiumisation and healthification would be significant for the company as part of efforts to double down on its skin care business, especially in China.

Ultramarine blue pigment enhances foundations for North Asian complexions – L’Oréal study

Ultramarine blue pigment can fully replace black pigments in foundations and provide superior cosmetic benefits for North Asian complexions, suggests a new study by Japan-based L’Oréal researchers.

While the use of ultramarine blue as a pigment is well-documented, the researchers hoped to study its optical properties.

They concluded that the foundation formulated with ultramarine blue pigment showed “superiority” with the following effects: improved coverage, improved skin uniformity, and concealment of skin wrinkles and blotches.

Kosé highlights importance of inclusive beauty developments in diverse SEA region

Kosé’s Singapore subsidiary believes the company’s global commitment to develop inclusive products will be a boon for the diverse SEA region and countries such as Singapore.

The company recently launched the renewed Sekkisei Clear Wellness sun care range in Singapore and underlined that it was suitable for both genders.

moving forward, Kosé was also considering developing new skin care products that are more inclusive in terms of age.Furthermore, the push for inclusivity would expand beyond Kosé’s skin care products.

Why K-beauty industry is calling to abolish ‘unharmonised’ functional cosmetics regulation

K-beauty players are calling for a reform of South Korea’s functional cosmetics review and reporting system to foster innovation and make the domestic cosmetic industry more competitive on the global stage.

Currently, the regulations exempt functional cosmetics from additional testing, if the products adhere to a set standard of ingredients and concentrations.

This regulation encourages domestic producers to keep to the status quo and there are concerns this hinders them from competing on a global scale.

Singapore start-up targets personalised cosmetics opportunities with ‘organ-on-chip’ tech

Singapore spin-off REVIVO BioSystems is targeting personalised cosmetics opportunities using its tech.

Founded in 2019, the firm provides technology and services for ex-vivo and in-vitro testing.

On March 2, the team launched its first 4D skin testing platform. The product claims to provide a cost-effective and efficient testing method for cosmetics active ingredients and product formulation, doing away with the need for animal testing.