Not just a buzzword: Demand for ‘contactless skin care’ booms amid rising hygiene awareness

The heightened awareness of hygiene practices among consumers has spurred the demand for contactless skin care, said Quinn Chen, managing director of Ice’s Secret.

“​The need for gentle yet powerful skin care solutions is particularly relevant in current global circumstances, where maintaining skin health without compromising safety is paramount.​ Contactless skin care isn’t just a buzzword; it is a game-changing approach.​

“​We are driven by consumer demand, scientific advancements, and emerging skin care trends to provide proper treatment for sensitive, damaged and delicate skin, even in cases where it is inadvisable to touch the skin,” ​she told CosmeticsDesign-Asia​.

Chen cited the Oxygen Nano Airbrush as an example of a tool that delivers beneficial effects without the fingers or cotton pads touching the skin.

The airbrush is equipped with 170kPa of oxygen pressure, which atomises product particles to allow seamless and thorough penetration into the skin for deep hydration and reduced puffiness. The antibacterial coating also claims to ensure a hygienic application.

While the tool is primarily designed for use with Ice Secret’s 1817 Clinical Skin Repair & Recovery Essence, it can also be used with other liquid products that are suitable for mist application, such as the brand’s Oligopeptide Activating Essence and Ion Water Series.

“This adaptability makes the Oxygen Nano Airbrush an ideal companion for one’s skin care regimen, whether at home or during travels. It adds convenience and effectiveness, and enhances the overall experience.”​

Seeking global expansion​

According to Chen, Ice’s Secret has a “strong regional focus”​ with products that are formulated with South East Asian consumers in mind.

“Our products are especially tailored to the distinct climate conditions of SEA, which include high humidity levels. This focus enables us to effectively address the specific skin care needs that arise from the demanding climate.​

“At the same time, our products have also demonstrated strong versatility and efficacy in colder regions like the US and Australia. We are enthusiastic about introducing our brand to a bigger audience globally. Currently, we are actively seeking opportunities to explore distribution and franchisee partnerships. Our aim is to reduce shipment times and enhance accessibility of our solutions to individuals in different parts of the world.”​

At the moment, Ice’s Secret products are available via various channels, including e-commerce platforms and exclusive retail distributors.

“These avenues provide our customers with the convenience of purchasing our products while also offering us the opportunity to reach a broader audience.”​

During the pandemic lockdowns, the firm ventured into live-streaming, which allowed it to experience “remarkable growth” due to the real-time interaction it had with consumers across the globe.

“In a period when physical distancing and isolation were the norm, we managed to build a close-knit community, where individuals could share about their unique skin care journeys on a safe and supportive platform.​

“This sense of community transcended physical boundaries and brought together people from diverse backgrounds, united by a common belief in the power of transformation through skin care. We remain committed to nurturing and expanding this exceptional network,” ​Chen concluded.