Made in Asia: Beauty innovation and developments from Asian cosmetic companies

CHLITINA CEO marks SEA as next major growth opportunity​​

Beauty company CHLITINA is poised to expand in South East Asia on the back of the rising spending power of consumers in the region’s emerging markets.

The company’s maiden foray into SEA was its Vietnam launch in 2019. The COVID-19 pandemic slowed down the firm’s expansion plans, and CEO Ryan Chao is keen to get back on track.

After Vietnam, the company hopes to expand into Singapore, which Chao believes will be the ideal base of its Nanyang operations.

Rapid innovation helps Taiwan’s 1028 Cosmetics keep pace with Korean, Japanese pioneers​

1028 Cosmetics says that Taiwanese brands can carve a niche for themselves in a rapidly evolving industry through “strong innovative energy and all-round product development”.

Japan and South Korea are often seen as frontrunners in the cosmetics industry.

However, Sydney Sun, General Manager of 1028 Cosmetics, believes that Taiwanese brands can secure market share by keeping up with trends and having a comprehensive product range.

Dot & Key grows five-fold since 2021 on the back of repricing efforts​

Indian skin care brand Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences.

Dot & Key was founded in 2018 by husband-and-wife team Suyash Saraf and Anisha Saraf. It was acquired by Nykaa in 2021 for an undisclosed amount.

Since 2021, the company has grown five times, co-founder Suyash Saraf told investors during Nykaa’s first quarter earnings conference.

MISEICO addresses issues facing women undergoing menopause​

Singapore-based MISEICO is repositioning itself as a beauty and wellness brand that addresses specific challenges experienced by women going through menopause.

In addition to its skin care products, the brand is set to expand with a range of aromatherapy products.

The four essential oil blends target common menopausal issues: hot flashes, hormonal imbalance, muscle aches, and sleep troubles.

Demand for ‘contactless skin care’ booms amid rising hygiene awareness​

Ice’s Secret says that consumers, especially those with sensitive and damaged skin, are increasingly looking for products that are both effective and sanitary.

The heightened awareness of hygiene practices among consumers has spurred the demand for contactless skin care, said the brand.

Oxygen Nano Airbrush is an example of a tool that delivers beneficial effects without the fingers or cotton pads touching the skin.