Scents and sensibility: Singapore’s JOMO Studio rolls out new scents for foaming wash tablets in anticipation of festive shopping peak

While the initial plan was less ambitious, the brand​ took the leap after receiving positive responses and demand for the scents.

Adding to the existing Grapefruit Mints and Lavender Geranium scents of the Fizz’O’Foam range are namely Oolong Orange, Coffee Mints, Citrus Blooms, and Forest Tea, all of which are essential oil-based.

“​With essential oils, we can’t do outrageous scents like artificial fragrances can. Still, we wanted to create something refreshing that appeals to people with various preferences. Scent is associated with memories, and everyone has different memories.​

“We didn’t intend to push out so many new scents at first. As we were formulating them, we discovered several combinations that we liked but couldn’t come to a consensus on. We then went to a fair, where Forest Tea and Orange Oolong were the most popular, so we marketed these two first. However, some customers wrote to us and asked about the other two. That’s why we decided to launch all of them last month,” ​Tiffany Wang and Joey Gan, founders of JOMO Studio, told CosmeticsDesign-Asia​.

In addition, Gan encouraged consumers to be creative, and make the most of the products by forming their own “concoction” of hand and body wash.

“I was using the Grapefruit Mints foaming wash and had leftover that I didn’t want to waste. So, I added some water and a Lavender Geranium tablet, and it became a new scent that smells great. Since our scents are resemblant of drink flavours, our customers can be like bartenders and concoct their own scent through mix-and-match,” ​she added.

Sustainable, customisable and functional gifts​

To capitalise on the upcoming festive season, JOMO Studio has rolled out several Christmas gift sets ranging from SGD15 (USD11) to SGD80 (USD59) to cater to different consumer needs.

These include the Mini Festive Fizz, which comprises two Fizz’O’Foam tablets whereby customers can choose the scents, and the Fizz’O’Foam Happy Holidays Starter Kit which is packed with all six scents.

“The ​Mini Festive Fizz set also comes with ​a p​lantable card that is infused with tomato seeds. Sometimes cards get thrown away and we wanted to reduce such wastage. We also included instructions on how to plant the card and grow the tomatoes,” ​Wang said.

Besides sustainability, customisation and functionality are two other key elements that the brand seeks to attract consumers.

“For instance, the packaging for the gift sets is designed such that you can write the names of the recipient and giver on the box itself. This way, you can customise the gift without having to buy another card.”​

The brand has also upgraded one of its best-sellers, Rose Crush facial cleansing tablets, to a full-size version called Rose Crush+.

“As the original match box-style contains only 18 tablets, many customers have requested for a bigger-size version — the new bottle now contains 60 tablets. Furthermore, we added hyaluronic acid (HA) for an enhanced moisturising effect, although it took some time to finalise the formulation due to the tablet format.  ​

“The addition of HA also meant that we needed to change to an airtight packaging so that the product is kept stable. But at the end of the day, the bottle is still lightweight and easy to carry around. The packaging for both small and full-size versions are made with aluminum, which is fully recyclable.”​

As part of the gifting series, the “Apple of My Eye” set includes the full-size bottle of Rose Crush+ and a charm necklace that can hold up to four tablets.

“It can be worn as an accessory or used as a keychain. Consumers can also attach it to their carry-on bags and bring it everywhere while travelling. When you need to wash your face, just crush the tablet into powder [on the palm], add a few drops of water to lather and gently massage onto skin, then rinse with water,” ​Wang explained.

JOMO Studio’s line-up is available on its website as well as stockists in Singapore, including Design Orchard and The Social Space.