How to win over… the 'beauty-fatigued' Australian consumer
Here we reveal exclusive insights from local players and insiders like Biologi and Mary Grace Cosmetics on how Australia’s cosmetics industry is evolving under the pressure of economic uncertainties.
The desirability of Australian beauty brands comes as no surprise. They have been making their mark on the global stage for their clean, natural, and ethical approach to beauty.
However, the success of the Australian-made beauty brands is not a reflection of the state of its domestic beauty market. Local players believe that the domestic market is set on a rough path moving forward.
HERA aims to capture Japanese market through exclusive offerings and increasing consumer touchpoints
HERA is stepping up on its global expansion starting from a recent debut in Japan where it has launched several exclusive products catered to local consumers’ preferences.
Since August, Amorepacific-owned HERA has progressively rolled out Japan-only products in the market.
Starting October, HERA will be working to expand customer touchpoints both online and offline to establish itself as a luxury makeup brand in the Japanese market.
Need for self-expression boosting interest in kid-friendly makeup
The rising demand for kid-friendly makeup is fuelled by the innate need for self-expression among Gen Alpha children and their millennial parents, says mum and baby brand Evereden.
Evereden's foray into the children's makeup market reflects the evolving landscape of the beauty and personal care space for kids.
Makeup in particular is experiencing a notable rise, reflecting shifts in societal values and consumer preferences. The trend aligns with the growing emphasis on individuality and self-expression among children and their parents.
TWANY seizes opportunities in Japan’s fast-growing feminine care sector
Japanese brand TWANY is set to launch a new product series seeking to meet consumer demand in the feminine care category.
TWANY, a brand under Kao subsidiary Kanebo, is set to debut its first feminine care series named TWANY&me in November.
It is one of the eight regional strategy (R8) brands that Kao has identified to focus primarily on the Japan market.
Botnal sets foot in physical retail amid rising demand for functional skin care
India’s Botnal is making its debut in brick-and-mortar stores via a partnership with a local pharmacy retail chain following the recent launch of its functional skin care range.
Botnal is now ready to venture into the physical retail sector, said the brand’s founder and CEO, Hemangi Dhir.
Botnal is partnering with Tata 1mg to stock at 20 of the latter’s retail stores in New Delhi by end October. The pilot launch will run for six months.
