GALLERY: Top 10 beauty and cosmetic stories of March 2024

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Our recap of the most-read beauty and personal care stories of March 2024, featuring news from Kao, Kenvue, Beiersdorf and more.

Our recap of the most-read beauty and personal care stories of March 2024, featuring news from Kao, Kenvue, Beiersdorf and more.

A recap of March's top stories
A recap of March's top stories

Our recap of the most-read beauty and personal care stories of March 2024, featuring news from Kao, Kenvue, Beiersdorf and more.

Hair-raising moves: Kao set to overhaul hair care with new brands and rebrands in 2024
Hair-raising moves: Kao set to overhaul hair care with new brands and rebrands in 2024 (lambada/Getty Images)

Kao Corporation has outlined plans to strengthen its entire hair care portfolio with fresh brands and revamped offerings in its home market of Japan.

Adjunctive solutions: How medical aesthetics are inspiring ‘breakthroughs’ in skin care – Kenvue R&D lead
Adjunctive solutions: How medical aesthetics are inspiring ‘breakthroughs’ in skin care – Kenvue R&D lead

Skin care companies are turning to medical aesthetic treatments as a source of inspiration to develop novel solutions to skin care concerns, says Kenvue.

‘We are optimistic’: Beiersdorf closing in on China’s approval for brightening ingredient
‘We are optimistic’: Beiersdorf closing in on China’s approval for brightening ingredient

Beiersdorf’s chief executive is “optimistic” about getting China’s regulatory approval for its hero ingredient W630, which will allow it to launch a wider range of products in the lucrative market.

Gut and hair connection? New study identifies specific gut microbiota linked to patchy hair loss
Gut and hair connection? New study identifies specific gut microbiota linked to patchy hair loss (lambada/Getty Images)

New research is suggesting that specific types of gut microbiota is linked to alopecia areata (AA), providing potential leads to treatment and prevention.

Slow ageing: Laneige’s latest sleeping mask targets Gen Z interest in pre-ageing care
Slow ageing: Laneige’s latest sleeping mask targets Gen Z interest in pre-ageing care

South Korean skin care brand Laneige has introduced a new iteration of its sleeping mask that targets Generation Z’s pre-ageing care needs.

Elizabeth Arden’s success in China travel retail linked to emphasis on brand storytelling
Elizabeth Arden’s success in China travel retail linked to emphasis on brand storytelling

Luxury beauty brand Elizabeth Arden's success in China’s travel retail channel has been attributed to its emphasis on brand storytelling, a key factor that has resonated with the modern Chinese woman.

‘India has not even begun that trend’: Nykaa beauty chief eyes huge opportunity in prestige segment
‘India has not even begun that trend’: Nykaa beauty chief eyes huge opportunity in prestige segment (Studio Doros/Getty Images/iStockphoto)

Beauty and fashion retailer Nykaa believes its future growth will come from the under-tapped prestige beauty segment.

Give value, not discounts: Luxury brands can offer exclusive services for unmatched value during shopping festivals – Coty SEA
Give value, not discounts: Luxury brands can offer exclusive services for unmatched value during shopping festivals – Coty SEA

Luxury brands can overcome heavy promotions during shopping festivals such as Singles Day with exclusive services to give consumers more bang for their buck, says Coty’s SEA e-commerce lead.

‘Tweens are taking over’: Evereden expands in SEA to capture Gen Alpha opportunity
‘Tweens are taking over’: Evereden expands in SEA to capture Gen Alpha opportunity

Mum and baby care brand Evereden will focus on expanding in South East Asia in 2024 to capitalise on the unfolding Gen Alpha opportunity.

Personalisation in India: Opportunities abound for brands in the hair care sector
Personalisation in India: Opportunities abound for brands in the hair care sector

Indian consumers are embracing diverse hair types, and seeking more personalised options and convenient formats, which underscores the potential for product innovation and sector growth.