Corneopeptyl is its latest patented peptide that claims to be biomimetic to LCE6A protein.
“We noticed that this was a critical part of the skin that is responsible for strengthening the corneocyte envelope to reinforce the skin barrier,” explained Maybelline Tan, regional marketing manager, Lucas Meyer Cosmetics.
She elaborated that it is a part of the Late Cornified Envelope protein family and is known to be essential for the mechanical resistance of the corneocytes in the stratum corneum.
By mimicking its activity, the active strengthens the corneocyte envelope resulting in a more resilient epidermal barrier in seven days, it claims.
It has demonstrated a reduction in trans-epidermal water loss (TEWL) and consequently reduces the signs of ageing such as wrinkles and sagging.
The company believes Corneopeptyl is aligned with current trends influencing the anti-ageing category, such as the heightened understand of skin and skin health.
“In terms of skin care trends, more people are aware of what the skin components are. They Are aware that the skin barrier function is very important. When your skin barrier weakens, aggressors can target your skin more – that’s why there’s sensitivity. At the same time, the skin structure also weakens and that’s when you get sagging and wrinkles. It’s all related,” said Tan.
She added that the consumers’ approach to skin ageing has changed as well.
“Futureproofing is important for the consumer. They don’t want to target symptoms but build up a strong foundation. In the case of Corneopeptyl, it basically mimics the protein structure to give its effects.”
Peptides for China
Corneopeptyl debuted in China at the industry tradeshow, Personal Care and Homecare Ingredients (PCHi) 2024, on March 20.
The launch highlighted Lucas Meyers Cosmetics’ interest in targeting its new active at China’s skin care market with this ingredient.
“China is one of our key targets. Not only is it a big market, but it’s also aligned with all the trends like higher consumer awareness. Also, peptides are huge in China. Everyone knows what a peptide, how it’s good for the skin and the various effects it can have.”
Previously, CosmeticsDesign-Asia reported that peptides were set to be the fastest-growing active ingredient over the next five years.
This growth, according to market research firm Kline & Co, was being driven by demand from China.
As part of its research into this active, Lucas Meyers Cosmetics employed the use of Artificial Intelligence (AI) and gathered the data from its clinical study on volunteers aged 30 to 55.
It later merged all VISIA-CA images from clinical volunteers, creating an avatar to demonstrate the effects of the peptide.
Furthermore, based on its research, it was able to calculate that the use of Corneopeptyl could shave off four years off the skin in four weeks.
Tan concluded: “Younger participants, older participants – all could see effects. We want to let people know that if you need to build up your skin barrier, you can pretty much start at any age. Whatever comes in the future, your skin will be ready.”