Financial focus: Chantecaille, Nykaa, Sephora and more in our beauty business update

Chantecaille set for China launch in Q3 as it aims to return to growth in 2024​

Luxury botanical beauty brand Chantecaille is scheduled to launch in China in the third quarter of this year as it seeks to return to growth after a tough 2023.

Chantecaille, which is owned by German personal care major Beiersdorf, is poised to debut in China and is currently waiting for full approval before making its entry.

The firm will soft launch the brand in August and the full-scale launch will be in September. The launch campaign will involve media and influencers and promotion of the brand will take place online and offline.

Apparel Group, Nykaa have ‘bold vision’ to expand Nyssa across GCC region​

New Middle Eastern beauty retailer Nyssa is aiming to unveil 100 stores across Gulf Cooperation Council (GCC) region in five years.
The new beauty retail chain is the result of a joint venture between GCC retail conglomerate Apparel Group and India’s omnichannel beauty retailer Nykaa.
It unveiled its first store in Dubai, United Arab Emirates, on March 1 at City Centre Mirdif. The company’s overarching aim is make Nysaa the GCC region’s beauty hub.

Sephora crumbles under pressure of Korea’s competitive local market​​

Sephora’s failure to crack South Korea has been linked to its inability to understand the local market and highlights the strength of local players, according to industry experts.
The beauty retailer, owned by French luxury group LVMH, will withdraw from the Korean market from May 6.
The retailer launched in Korea in 2019 with a flagship in the Parnas Mall located in the upscale Gangnam district.

Wishcompany eyes Middle East, Africa after successful expansion in Europe, Asia​​

The company behind K-beauty brand Dear, Klairs is setting its sights on an entry into the Middle East and Africa after it recorded significant growth in Europe and Asia in 2023.

Its recent successes are propelling the company to seek out new areas to drive further growth.

The company said it plans to start carrying out brand activities in the Middle East and Africa this year.

Last year, Wishcompany’s performance in Norway and Sweden were the most significant, with sales recording year-on-year growth of 150% and 95.3% respectively.

Neopharm outlines China expansion plans to tap into thriving baby care market​

South Korean cosmetic firm Neopharm is set to expand its sensitive skin care brand Atopalm's baby products into China after getting regulatory approval to enter the baby care market.

Atopalm will launch three baby products, MLE Baby Lotion, MLE Baby Cream and Top to Toe Baby Wash, in China.
All three will be available online on e-commerce platforms Tmall, Douyin, and Kauishou from March. The company will focus on building a strong digital presence with digital-focused marketing.