Brand updates from LG H&H, YSL Beauté, Skinidea and more top beauty brands

Skinidea develops new brand to target US market as part of expansion plans​

South Korean cosmetics company Skinidea has developed a new skin care brand, MDP, specifically to target US beauty consumers as it reinforces global expansion.

This follows the news in February that Skinidea was acquired by Morgan Stanley Private Equity (MSPE).

Moving forward, the goal is to expand the brand further both globally and domestically on the back of the increased interest in skin care and K-beauty.

LG H&H beauty returns to growth on the back of successful renewal of The Whoo​​

The renewal of luxury K-beauty brand The Whoo has helped to bolster sales for LG Household & Healthcare (LG H&H) and restore the firm’s growth trajectory.

The South Korean consumer goods major announced that its sales and operating profit had returned to growth for first quarter (Q1) on April 25.

This is the first time LG H&H has reported positive sales figures since Q1 in 2023 while its operating profit showed growth for the first time since Q3 in 2021.

YSL LoveShine launch propels lip gloss sales to record highs in Japan since 2020​

Yves Saint Laurent Beauté’s LoveShine launch has sparked a demand surge in Japan, driving the brand’s lip gloss sales to levels not seen since the COVID-19 outbreak.

YSL LoveShine is a renewal of the brand’s best-selling Rouge Volupté Shine Lipstick Balm.

The product is known for its high-shine glossy finish. However, unlike a traditional gloss, it also combines the colour payoff of a lipstick and the moisturising properties of a lip balm.

LG H&H targets global market with NAD+ anti-ageing skin care​

LG Household & Health Care is seeking to revitalise the anti-ageing category with its nicotinamide adenine dinucleotide (NAD+) ingredient.

LG H&H has developed a proprietary ingredient called NAD Power24, which claims to encapsulate 99% pure NAD+.

The company’s first application of NAD Power24 in cosmetics is in its luxury skin care brand The Whoo’s recently renewed Bichup Ultimate Recovery Youth Serum.

Able C&C extends partnership with Japan’s Daiso to launch exclusive $2 makeup line​

South Korean cosmetics firm Able C&C has furthered its partnership with Japanese discount chain Daiso with the launch of an exclusive and affordable makeup line as a follow up to its first skin care collaboration.

The Pure Candy range consists of three colour cosmetics products, which include blusher, lip tint, and lip balm. All are priced at KRW3,000 (USD2.19).

The products were said to be inspired by “juicy candy colours”​ and aim to give vibrant colour while hydrating the skin and lips.

The products will be available at approximately 800 Daiso stores as well as Daiso online.