GALLERY: Top 10 beauty and cosmetic stories of May 2024

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Our recap of the most-read beauty and personal care stories of May featuring news from Unilever, L’Oréal, Estée Lauder, and more.

Click through to see the most-read beauty and personal care stories of May featuring news from Unilever, L’Oréal, Estée Lauder, and more.

Top 10 stories of May
Top 10 stories of May

Click through to see the most-read beauty and personal care stories of May featuring news from Unilever, L’Oréal, Estée Lauder, and more.

How to win over…diverse Singaporean beauty consumers
How to win over…diverse Singaporean beauty consumers

Exclusive insights from beauty companies Sephora, LUXASIA, Porcelain, and Founder’s Beauty shed light on Singapore’s beauty and personal care market and reveal what it takes to capture its discerning consumers and succeed in its diverse market.

‘Six big bets’: Unilever identifies six key demand spaces to advance India beauty business
‘Six big bets’: Unilever identifies six key demand spaces to advance India beauty business

Unilever’s Indian subsidiary will invest in six key areas including sun care, masstige, and weatherproof body care to further its goal of becoming “a world-class beauty company”.

Mass acceleration: China’s mass beauty market now ‘more dynamic’ than luxury – L’Oréal CEO
Mass acceleration: China’s mass beauty market now ‘more dynamic’ than luxury – L’Oréal CEO

China’s beauty market is experiencing significant industry shift with the mass beauty market accelerating ahead of the luxury segment in the first quarter (Q1), says L’Oréal’s chief executive.

‘Accelerating innovation in a big way’: Estée Lauder will debut first products developed by China R&D facility in Q4
‘Accelerating innovation in a big way’: Estée Lauder will debut first products developed by China R&D facility in Q4

Estée Lauder will introduce new products developed by a local team especially for its Chinese consumers in the fourth quarter (Q4) this year as part of efforts to accelerate innovation.

Body care skinification: LG H&H launches ingredient-led body care products with niacinamide, collagen
Body care skinification: LG H&H launches ingredient-led body care products with niacinamide, collagen

South Korean consumer good major LG Household & Healthcare has developed a body care brand with products featuring well-known skin care ingredients like niacinamide, low-molecular weight collagen, peptides, and polyhydroxy acids (PHA).

Glow up: Shiseido’s serum foundation attracts new consumers, boosts Q1 sales
Glow up: Shiseido’s serum foundation attracts new consumers, boosts Q1 sales

Japanese beauty major Shiseido Company’s serum foundation innovations are drawing in new consumers and boosting sales in its home market.

Oral care skinification: Category evolving in Asia with the new ingredients such as collagen, niacinamide
Oral care skinification: Category evolving in Asia with the new ingredients such as collagen, niacinamide

Well-known skin care ingredients such as collagen, niacinamide and probiotics are increasingly found among Asian oral care brands as the category undergoes skinification.

Amorepacific starts year strongly in the West driven by Laneige and Innisfree
Amorepacific starts year strongly in the West driven by Laneige and Innisfree

K-beauty major Amorepacifc has reported strong growth in Europe and the Americas in the first quarter (Q1) driven by expansion of key brands Laneige and Innisfree.

Watsons’ Blue Beauty range seeks to reduce ocean-bound plastic waste and increase accessibility to sustainable personal care
Watsons’ Blue Beauty range seeks to reduce ocean-bound plastic waste and increase accessibility to sustainable personal care

Health and beauty retailer Watsons has launched a special-edition range of personal care products to alleviate the impact of ocean-bound plastic waste, as part of the company’s ongoing sustainability efforts.

From soil to skin: L’Oréal dives into soil microbe research to extract the best of nature
From soil to skin: L’Oréal dives into soil microbe research to extract the best of nature (JaemPhotography)

L’Oréal and a team of researchers from Singapore will study soil microbes and how it can improve soil quality and increase plant yields in a sustainable manner.