Made in Asia: Kao, Clio, Flower Knows and more news from Asian beauty brands

Kao reinforces men’s hair care with new launches inspired by skinification trend​​

Kao Corporation is seeking to strengthen its hold on the men’s hair care segment with more premium products inspired by the hair and scalp skinification trend.

The company’s men’s grooming brand Success has launched Success RESIL with two products – shampoo and conditioner – that contain plant-derived amino acids in silicone-free formulas.

According to the company, the range aims to clean and nourish the hair, giving it a healthy, voluminous look and feel.

The shampoo was developed to remove excess sebum, dirt, and styling products.

HBN partners with Hallstar on custom active to stay ahead in competitive China market​​

Chinese beauty brand HBN is collaborating with Hallstar to develop a custom active derived from Bordeaux leaves to give it an edge in the increasingly competitive Chinese anti-ageing skin care market.

HBN was founded in 2019 and became well-known for its commitment to developing scientifically backed skin care products. Today, the company employs around 600 people.

Yao Zhenan, founder and CEO,emphasised that hard science and data was becoming crucial to win over Chinese beauty consumers.

The staunch focus on product efficacy has accelerated the brand’s success in a short period.

Clio more than doubles Japan offline footprint with 7-Eleven expansion​​

K-beauty company Clio Cosmetics more than doubles its existing offline footprint in Japan by launching a makeup brand into 7-Eleven.

Twinkle Pop by Clio was described as “a glitter specialty brand” that was developed to target the MZ generation – millennials and Generation Z beauty consumers.

The brand was launched across approximately 20,000 7-Eleven stores on May 25 with 22 items, such as eye shadows, glitter gels, and lip tints.

According to Clio, Twinkle Pop is the first new makeup brand to launch in Japanese 7-Eleven stores in the last two decades, which has already drawn attention of beauty consumers.

CAMYU combines CBD and tri-mushroom blend for new serum targeted at anti-ageing​​

Japanese skin care brand CAMYU has released a new anti-ageing serum formulated with cannabidiol (CBD) and traditional Chinese medicine (TCM) herbs known for their hydrating, anti-inflammatory and firming effects.

Cannabis, which has been used in TCM since ancient times, is often combined with other herbs to alleviate ailments specific to an individual, and to achieve harmony and balance within the body.

Through its CBD-infused products, CAMYU seeks to holistically benefit the body, mind and spirit of consumers.

Its latest product, Radiance Petal Serum LUNA, is formulated with key ingredients such as rose water extracted from Damask rose, CBD, and hyaluronic acid.

Viral C-beauty brand Flower Knows international expansion a ‘major focus’​

C-beauty brand Flower Knows is pursuing international expansion fuelled by interest from young consumers embracing its 'unique' story and identity.

Flower Knows (花知晓), one of C-beauty’s most buzzworthy brands, recently announced it has entered the US market through retailer Urban Outfitters.

The colour cosmetics brand is a favourite of Generation Z beauty lovers for its ornate and whimsical products.