Super shield: K-beauty brand develops sun protection patch to solve reapplication pain point

The Naked SunShield Peptide Patch is “an ultra-thin, highly breathable, nearly invisible sun patch that blocks 99.9% of UVB and 98.1% of UVA rays.”

“Up to two-thirds of people don’t remember to reapply sunscreen – and the incidence rate of skin cancer is rising. So, we introduced the Naked Sunshield Patch to address the challenge of frequent sunscreen reapplication,” said Myounghoon Jang, founder and CEO of parent company Biosensor Laboratories Inc.

“Unlike traditional sunscreens, it requires no reapplication…you just peel it off when you’re done in the sun… We want it to embody everyday comfort and effectiveness in sun protection.”

In addition, the patches are infused with hyaluronic acid and peptides to provide skin benefits.

Jang told CosmeticsDesign-Asia that the product has been backed by six clinical studies conducted by South Korea-based P&K Skin Research Centre.

“These studies highlight a 43.7% improvement in soothing UV-irritated skin over two weeks, a 17.3% increase in skin cooling immediately after application, and a 13.4% enhancement in the lifting effect for skin sagging around the eyes.

“Additionally, there was an 8.2% improvement in skin density and a 7.4% reduction in wrinkles around the eye area, alongside a 25.4% improvement in melasma, blemishes, and pigmentation after two weeks,” he said.

The sunscreen patches tap into an increasing demand for products that cater to an active lifestyle, said Jang.

“We also see a merging of sport and beauty – people want products that are gentle but also work for them in various moments of their lives. These are all core to our mission and philosophy, and we see huge potential for the Franz brand to capitalise on it. We believe this holds true across age groups – Gen X has been a core customer for us, but we’re seeing growth among, millennials and even Gen Z.”

According to Jang, the brand sold three million units within the first three months of its launch.
The product has also won multiple awards, including the Promising Innovative Award at IMCAS World Congress.

Creating the impossible​

Moving forward, the company is aiming to Naked SunShield Peptide Patch, the brand also offers serums, essences, and ampoules.

Moving forward, it hopes to expand its lineup of skin care patches, starting with acne care solutions.

“Short-term plans include launching an invisible acne patch utilising ultra-thin film technology, allowing makeup application over it. We aim to offer meaningful solutions to the acne market, centred around developing anti-inflammatory and immune-peptide-based products,” said Jang.

He added: “We love developing solutions that others might believe to be impossible.

The brand has recently expanded into the US and believes the brand has global potential as beauty consumers are placing more emphasis on skin care.

“We’re excited that the market increasingly values skin care versus cosmetics. Consumers see the benefit of skin care routines, restoring skin barriers, and premium ingredients,” said Jang.