According to the survey, parents are highly engaged in conversations about skin care with their children, particularly regarding acne management. The survey's results reveal that "three-quarters (74%) of parents say their kids are talking to them about acne," the release reported, and this dialogue is crucial as it shapes purchasing decisions and influences product preferences within households.
The survey further indicated that parents proactively educate their children about skin care. "Parents are looking to healthcare professionals for their children's skin care advice," the release said, and, "more than half (54%) say they go to a dermatologist as a first resource, followed closely by a pediatrician (42%)."
"As a pediatric dermatologist, acne is one of the most common topics I address with my patients and their parents as kids start to experience their first breakouts," said board-certified pediatric dermatologist Dr. Latanya Benjamin in the press statement. "Each patient's acne experience is different and caring for acne-prone skin can start at an early age, so I encourage everyone to make sure the ingredients are age-appropriate." This perspective underscored the need for effective and accessible acne treatment products tailored for young users.
This proactive approach creates an informed consumer base that values high-quality, effective skin care products. For industry stakeholders, this translates into a need for transparent communication about product benefits and usage instructions, and this insight highlights the potential for companies to invest in educational initiatives that inform and engage their target audience. This is especially important, as more than half (54%) of teens reported experiencing acne, but only 18% reported utilizing products with benzoyl peroxide, and 17% reported utilizing products formulated with salicylic acid - despite these ingredients being two of the most common for treating and preventing breakouts.
Considering these findings, cosmetics and personal care product manufacturers and suppliers are incentivized to expand their product lines to include comprehensive acne treatment ranges. Products catering to various stages of acne, from prevention to treatment and maintenance, will likely resonate well with parents and young users. Additionally, leveraging scientific research and clinical endorsements can enhance product credibility and market appeal.
The influence of social media on preteen and teen skin care choices
Another significant finding from the survey is the impact of social media on skin care discussions. CeraVe's survey confirmed that" 61% of parents say their children participate in the skin care trends they see online, so parents want to ensure they are equipped to help them answer any skin care questions," the release reported.
"In fact, 70% of them [parents] say that they'd like more education on what products are healthy and beneficial for their children," and "while they know their kids are gathering information by scrolling online, parents are looking to healthcare professionals for their children's skin care advice," the press release said.
These statistics signal a robust market opportunity for cosmetics and personal care product manufacturers and suppliers to focus on developing dermatologist-approved formulations. Companies can meet the growing demand for trusted acne solutions by prioritizing efficacy and safety.
This trend also suggests that beauty industry companies can integrate digital marketing strategies, leveraging social media platforms to reach and influence their audience effectively and engage with consumers through targeted content and influencer collaborations. By building a robust online presence, companies can directly address the concerns of parents and tweens, fostering brand loyalty and driving product adoption.
CeraVe's survey underscores the critical need for effective acne treatments and the influential role of parents in skin care decisions. This presents a compelling opportunity for cosmetics and personal care product manufacturers and suppliers to innovate and expand their product offerings. By focusing on dermatologist-recommended solutions, investing in educational initiatives, and leveraging digital marketing, companies can effectively meet the needs of this growing market segment.