Made in Asia: KATE, Clé de Peau Beauté, Visée and more news from Asian beauty brands

KATE’s first-ever flagship aims to entice digital natives with multi-sensory experience​​

KATE says its first global flagship store in Japan merges digital and physical realms to create a whole new shopping experience for young digitally native consumers.

The new flagship in Shibuya, Tokyo was unveiled on July 25. The space was conceived and designed to “to stimulate the senses and celebrate individuality” with immersive phygital experiences.

Before the launch of KATE Shibuya, the brand was primarily available in Japan’s drugstores and specialised cosmetic stores.

Indus Valley aims to secure 30% of India’s online premium hair colour market with organic offerings​​

Organic cosmetics company Indus Valley is working to corner 30% of India's online premium boxed hair colour market as part of its ambitious growth plans.

Indus Valley is a natural, organic and halal brand that prides itself on its pioneering efforts in the organic boxed hair colour development.

It is best known for products such as its Damage-Free Gel Colour which do not contain hydrogen peroxide, ammonia, and paraphenylenediamine (PPD).

Another notable product is its 100% Botanical Aqua Colour which was developed for sensitive and allergy-prone scalps with ingredients such as henna and Indigo.

Visée Singapore debut: Kosé aims to enhance brand visibility in SEA with new launch​​

Japanese beauty major Kosé Corporation has launched makeup brand Visée in Singapore as part of plans to reinforce its position in South East Asia.

The firm’s decision to launch Visée in Singapore was driven by several reasons, including the need to enhance Kosé’s overall brand awareness in the region.

Visée was made available exclusively on Kosé’s official Shopee store on June 22. Singapore is the brand’s fourth market entry after Japan, Hong Kong, and Taiwan.

Hindustan Unilever's new soap technology brings ‘dramatic’ superiority to Lux, Lifebuoy​​

Hindustan Unilever’s (HUL) Stratos technology reduces palm oil in soap by 25% and claims to have superior functional benefits to the skin barrier, fragrance delivery, and more.

Unilever’s Indian subsidiary debuted the technology with Lux and Lifebuoy, the company’s two largest brands.

This technology debuted in India as it is the largest market for soap bars for Unilever.

According to the firm, the efficacy and benefits of the new soap formulation has been tested with thousands of Indian consumers, in addition to independent clinical studies.

Clé de Peau Beauté rolls out plans to elevate customer experiences amid global expansion​​

Shiseido’s prestige skin care brand Clé de Peau Beauté aims to elevate customer engagement through innovative retail approaches, reinforcing the brand's commitment to excellence on a global scale.

The brand’s initiative to create luxury retail environments that captivate and engage customers aims to set new benchmarks in luxury skin care experiences.

During a recent presentation, Hashimoto highlighted the importance of reinforcing the Asian market while furthering its expansion in the western regions.