Huge opportunity for L'Oréal Paris as Chinese beauty consumers seek ‘value-for-money’ – L'Oréal CEO
French cosmetics giant L’Oréal sees tremendous opportunity for L’Oréal Paris, its flagship mass beauty brand, to recruit new customers in China as market trends favour cost-effective products.
The beauty market has remained sluggish in China, and was estimated to have dipped by 2% to 3% for the company as consumer sentiment remained subdued.
“The only part of the world where consumer confidence remains low is China... The pattern that we see in Chinese consumers right now is that they are indeed buying less and buying more looking for value-for-money,” said L’Oreal’s chief executive Nicolas Hieronimus.
Brain-body connection: This Works seeks to fill gap in functional mood-boosting body care
British skin care brand This Works has released new products formulated with ingredients that claim to lift mood and improve sleep to fill what it says is a gap in functional body care.
Its functional fragrances have been tested using Functional Magnetic Resonance Imaging (fMRI), with results showing that they helped reduce sleep anxiety, fall asleep faster, improve quality of sleep, and lengthen sleep time.
This Works recently expanded its “perfect” range with perfect body smoothing wash, perfect body vit C glow, and deep sleep pillow spray.
Chantecaille boosts China expansion plans with Tmall deal
Beiersdorf-owned luxury brand Chantecaille has announced a new partnership with Alibaba Group’s Tmall, as it continues the Chinese expansion plans it announced in March.
With a dedicated domestic flagship store on Tmall, Chinese consumers will now have access to a wide range of Chantecaille products, detailed product information, exclusive offers, and tailored recommendations.
The brand also plans to host pop-up experience in Shanghai’s Xintiandi to entice new customers by immersing them in its “Beauty with Impact” ethos.
How to win over… the global beauty consumer as a C-beauty brand
This year is turning out to be a stellar year for C-beauty in terms of gaining international prominence.
CosmeticsDesign-Asia gleaned exclusive insights from China’s leading beauty brands, including Chioture, PRAMY and Spēs, alongside industry experts, to reveal the opportunities, strengths, and challenges of C-beauty’s global expansion.
Able C&C aims to strengthen competitiveness in China through online expansion, KOL collabs
South Korean cosmetics firm Able C&C is set on reinforcing its competitiveness in China’s beauty market through strategic online expansion and collaborations with local key opinion leaders (KOLs).
The company, which owns brands such as Missha and A’pieu, said it considers China as one of its most important markets globally.
“We will closely monitor the latest trends of Chinese consumers who value rational consumption and seek additional growth through localised marketing,” said Lim Jun-won, Missha China branch manager.