CPNA 2024: CosmeticsDesign's Top 3 Green Brands to Watch

The 2024 Cosmoprof North America show, held in Las Vegas, showcased a wide array of innovative beauty and personal care brands. Among the numerous exhibitors, three stood out for their commitment to sustainability and environmental consciousness: Biotic Beauty, Seacliff Beauty, and Mixik Skincare. These brands were selected based on their unique approaches to green beauty, making them notable examples of the industry's growing emphasis on eco-friendly products.

Biotic Beauty: Probiotic Deodorant

Biotic Beauty impressed with its probiotic deodorant, a product that combines sustainability with advanced skincare technology. The brand focuses on maintaining the skin’s natural microbiome while offering effective odor control.

The full-body deodorant is formulated with 99% natural ingredients and probiotics without parabens or aluminum, aiming to support the skin’s health rather than disrupt it. Biotic Beauty’s dedication to clean and responsible formulation practices highlights its place in the green beauty movement, providing consumers with a sustainable option in the personal care category.

Seacliff Beauty: Sustainable packaging innovations

Seacliff Beauty stood out for its sustainable packaging solutions. The company has made significant strides in developing eco-friendly packaging materials that reduce environmental impact.

Seacliff Beauty’s offerings include biodegradable, recyclable, and refillable packaging options, designed to meet the increasing consumer demand for sustainable beauty products. For example, the company's #tide ocean material is an ​​award-winning resource made from 100% ocean-bound plastic and compounded with renewable energy, as detailed on its website. 

Their commitment to reducing plastic waste and promoting a circular economy qualifies Seacliff Beauty as noteworthy in the sustainable beauty space. 

Mixik Skincare: Plant-based formulations & recyclable packaging 

Mixik Skincare showcased its line of plant-based skin care products, drawing attention to its use of ethically sourced, natural ingredients. The brand emphasizes the importance of clean beauty, offering products free from harmful chemicals and synthetic additives.

Mixik Skincare’s vegan, cruelty-free formulations are designed to be gentle on the skin while being mindful of the environment. Additionally, the brand's packaging is designed to be reused or recycled to further reduce environmental impact. 

These three brands exemplify the ongoing shift towards sustainability in the beauty industry, each offering unique contributions to the green beauty movement. As the demand for eco-friendly products continues to grow, brands like Biotic Beauty, Seacliff Beauty, and Mixik Skincare are setting new standards for what it means to be a leader in sustainable beauty.