Made in Asia: Kao, Dr Jart+, Justhuman and more news from Asian beauty brands

Kao launches new ‘basic’ lineup as part of wider hair care overhaul​​

Kao flagship hair care brand Essential is relaunching its basic series which will feature new formulations containing honey and collagen.

Through the renewal of Essential’s basic series, Kao is working to increase its presence in the mass hair care market.

The new basic lineup features two main ranges. The first is a moisturising range that repairs damaged hair, while the second helps with detangling for soft and smooth hair.

In total, Essentials launched eight products. In addition to shampoos, conditioners, and treatments, the brand will also launch a hair oil and a hair milk.

Dr Jart+ re-launches in Japan as K-beauty interest grows​​

Estee Lauder-owned K-beauty skin care brand Dr Jart+ has re-launched in Japan, as its latest earnings reveal declining sales in Asia.

Dr Jart+ announced that it was returning to Japan in July by rolling out gradually with retailers @cosme, Cosmeme, Matsumotokiyoshi, and Cocokara Fine.

The brand is best known for popularising the use of centella asiatica, or CICA, in skin care. It was acquired by American beauty multinational, the Estée Lauder Companies at the end of 2019.

This rollout comes the brand reported a decline in net sales, primarily due to continued challenges in mainland China and Asia travel retail in fiscal 2024.

Justhuman expands neurocosmetic portfolio with first skin care launch​​

Neurocosmetic brand Justhuman has launched its first skin care product on its way to develop a full suite of holistic beauty and personal care products.

Justhuman rose to prominence as a pioneer in the neurocosmetics space.

It has recently introduced its first skin care product, Microshots Age Defying Peptide⁶ Treatment Cream.

Yoshinoya makes beauty entry to tap into cosmetic potential of ostrich oil​​

Japanese Fast-food company Yoshinoya Holdings is venturing into the beauty sector with the launch of Speedia, a skin care line featuring ostrich oil.

On August 28, the company announced the launch of Speedia, a skin care brand centred around ostrich oil as its hero ingredient.

The brand has launched a lineup of products including a face oil, cream and mask.

Aside from ostrich oil, the products also contain vitamin C as well as spring water from Yuda Onsen in Yamaguchi Prefecture.

LUMÉRE BEAUTY expands line-up targeting vaginal and bust care​​

Japanese femcare brand LUMÉRE BEAUTY is seeking to address minor discomforts faced by women in daily life by expanding its line-up with two new products targeting the “delicate zones”.

LUMÉRE BEAUTY focuses on feminine care, seeking to reduce minor discomforts that women experience every day, and ultimately leading to a positive change in mindset and greater self-acceptance.

The brand recently announced the upcoming release of two new products, which will add to its current line-up of hair remover, femcare soap, femcare sheet, and whitening cream.