What’s trending: Top stories on APAC beauty market and consumer insights

Guardian Singapore set to debut 12 more beauty brands as it aims to grow younger consumer base​

Health and beauty retailer Guardian Singapore says it will debut 12 more beauty brands in stores as it works to grow its base of younger consumers.

The retailer held its Guardian Around The World event on September 4 which showcased over 15 beauty and skin care brands from South Korea, China, Japan, France, Malaysia, Singapore, Australia, and the US.

This included brands such as Torriden, KAHI, and GLINT from Korea, CEZANNE from Japan, as well as Phyto and BIODERMA from France.

Drop Zone: Clinique, Glow Recipe, Innisfree, Paula’s Choice tap into the retinol renaissance​

CosmeticsDesign-Asia rounds up the latest product launches in the region from Clinique, Glow Recipe, Innisfree, and Paula’s Choice that are tapping into the demand for retinol among the skintellectuals.

Retinol, a vitamin A derivative, has long been considered the ‘gold standard’ of skin care ingredients for its proven effectiveness.

It has the ability to promote cell turnover and stimulate collagen production, tackling a wide range of skin troubles from fine lines and wrinkles to acne and pigmentation. In short, they are the ultimate skin care multi-taskers.

Demand for gourmand scents in SEA pushing fragrance makers to get creative with fragrances​

The booming gourmand fragrance trend in South East Asia is driving a broader movement towards creative perfumery that extends beyond traditional sweet notes.

At the start of the year, CosmeticsDesign-Europe reported that searches for gourmand fragrances​ rose 58.3% year-on-year, according to trend tracker Spate.

With blockbuster launches like Burberry Goddess and Gucci Flora Gorgeous Orchid – both vanilla forward scents – it seems like the trend is set to endure.

Beauty consumers likely to explore devices, treatments before supplements​

Beauty consumers are most likely to prioritise devices and treatments as skin solutions over supplements amid growing demand for immediate and visible outcomes.

While beauty supplements play a role in modern skin care routines, the allure of instant gratification is pushing more people towards tech-enabled tools and treatments that promise quick fixes.

“Consumers these days have so many available options. Topicals are the typical day-to-day and what comes next may not necessarily be supplements. There are devices and treatments and then comes the ingestibles,” said Sharon Kwek, director of consulting, Mintel.

Justhuman expands neurocosmetic portfolio with first skin care launch​

Neurocosmetic brand Justhuman has launched its first skin care product on its way to develop a full suite of holistic beauty and personal care products.

The brand was established in 2021 by CEO Roshini Sanah Jaiswal and is headquartered in the US and India.

Justhuman rose to prominence as a pioneer in the neurocosmetics space.