Brand update: Caudalie, Phyto, Amorepacific and more in our brand update

Caudalie set to launch SEA flagship store in Malaysia in November​​

Caudalie will unveil a new flagship store in Kuala Lumpur at the end of November.

This would give consumers in the region the opportunity to experience the brand’s story in a fresh and new way.

The new store would feature treatment rooms where shoppers can experience Caudalie facial treatments.

Additionally, the Kuala Lumpur store will also carry exclusive products that would only be available on-site.

Phyto adopts 'less is more' strategy as it takes on more competitive hair care market​​

Phyto is streamlining its offerings to strengthen its position in the increasingly competitive hair care landscape in Asia.

The company has been streamlining the business and preparing to reintroduce the historic brand to the market.

“With Phyto, we’ve taken a less is more approach for the whole business. For instance, we have streamlined the number of SKUs, going from 120 SKUs to 70 SKUs,” said Cecile Ossola, General Manager Asia, Phyto.

Amorepacific launches Mamonde's Daiso-exclusive skin care brand targeting Gen Zalpha​​

Amorepacific has launched Mimo by Mamonde, a Daiso-exclusive clean beauty brand that caters to Generation Zalpha consumers.

Mimo by Mamonde, a sub-brand under Mamonde, is a minimalist clean beauty line that offers essential skin care solutions specifically for younger consumers in the Generation Z and Alpha demographics, collectively known in Korea as Gen Zalpha.

The brand launched in Daiso on September 5 with two main lines – Rosy Hyalon Line and Peony Tinol Line – with four products each.

LG H&H aims to expand Glint, Code with Guardian Singapore as sales take off​​

LG Household & Health Care is aiming to expand makeup brands Glint and Code with retail partner Guardian Singapore as sales double in four months.

Glint and Code debuted with Guardian Singapore in April this year.

The brands are currently available in around 30 doors in the country and the company is keen to expand its presence.

The firm is in talks with Guardian to move the brands from their current power wing displays to its own gondola, giving the brand more prominence in stores.

Shiseido emphasises increasing importance of fragrance in skin care​​

Shiseido’s skin care fragrance development highlights the growing significance of scents in skin care in enhancing emotional wellbeing.

Shiseido Ultimune Power Infusing Concentrate is the brand’s signature serum and is celebrating its 10th anniversary this year.

The latest Ultimune’s fragrance architecture begins with a transparent green floral base note of rose and muguet as well as notes of pink pepper and cardamom.