Olive Young sales data reveals UK, US, Japan consumer K-beauty preferences
Olive Young's sales data highlights the differences in purchase preferences of US, UK and Japanese shoppers.
Analysing the purchases during the Olive Young Global Big Bang Sale, the South Korean retailer reported that US consumers mostly purchased sun care products.
According to the firm, K-beauty sun care products are perceived as being more effective yet gentle by American consumers.
Some of most popular sun protection products among US consumers were Round Lab Birch Moisturising Sun Cream, Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, and Beauty of Joseon Relief Sun: Rice + Probiotics.
SOVA focuses R&D on developing serum-infused textiles to enhance beauty sleep
SOVA is concentrating efforts on developing serum-infused textiles that can provide skin care benefits while enhancing sleep quality
In August, it launched hyaluronic acid-infused pillowcases.
With growing awareness of the importance of sleep and the lines between beauty and wellness increasingly blurring, the company sees significant opportunities for development in this space.
The company is currently developing copper ion-fused textiles, which has been clinically proven to visibly reduce the appearance of fine lines and wrinkles.
Mood-boosting, games- and nature-inspired hues expected to lead hair colour trends – experts
Colours that improve an individual’s mood and confidence, as well as digital games- and nature-inspired hues, are expected to drive the next hair colour trends, says experts.
The COVID-19 lockdown period had led to many hair colour experiments and creations that have intrigued consumers to become more willing and daring to try new colours in the post-pandemic era.
Specifically, hair colours that are uplifting, brighten the complexion and make a person look healthier, and restore self-confidence, to be a key trend going forward.
Kanebo, Laneige, Decorté redefine lip care with new innovative launches
CosmeticsDesign-Asia rounds up the latest product launches in the region from Kanebo, Laneige, and Decorté that are redefining the lip care category.
Lip balms are becoming increasingly sophisticated through the incorporation of advanced formulations and innovative ingredients that go beyond protection and hydration.
As reported by CosmeticsDesign in August, lip balms have been heavily influenced by the skinification trend, reflecting the rising consumer expectations and the importance of lip care.
This new generation of lip balms are mega multitaskers, offering protection and nourishment while also giving added benefits such as high colour payoff.
Phyto adopts 'less is more' strategy as it takes on more competitive hair care market
French hair care brand Phyto is streamlining its offerings to strengthen its position in the increasingly competitive hair care landscape in Asia.
The brand has simplified its formulas with two major extractions – rosemary and white mallow.
The renewed products will now feature one of two extractions – rosemary and white mallow – depending on their function.
This streamlined approach is also reflected in the brand’s new packaging, which features a simple label clearly stating the hair type, function and featured ingredient.
