Helena Rubinstein debuts in Singapore with plans for further regional growth
Helena Rubinstein has made its Singapore debut with a flagship boutique and has plans to expand further across the region.
The L’Oréal-owned brand unveiled its first SEA flagship store in Singapore at ION Orchard. Additionally, the brand also made it department store debut in Takashimaya Ngee Ann City.
This marks the brand’s first foray into the ASEAN region.
Perfect Diary improves bionic film tech and expands to skin care, new lipstick
Perfect Diary has launched the second-generation version of bionic film technology and applied it to a new skin care range and lipstick.
The second-generational film technology was applied to Perfect Diary’s upgraded Biolip Essence Lipstick.
By activating the myogenic stem cells, the lipstick formula improves the overall condition of the lips “from the root” and offers firming and plumping effects while maintaining a rich colour application.
L’Oréal R&I Japan develops new way to evaluate foundation coverage
L’Oréal’s Japanese research and innovation team has developed a new method objectively evaluating the coverage of makeup foundation using hyperspectral imaging (HSI).
The research proposed HSI as a powerful tool for objective coverage assessment, surpassing the limitations of traditional colour imaging.
This technology captures the full spectrum of light, measuring the intensity of each wavelength in the visible range, enabling a more detailed and precise colour analysis.
AXIS-Y aims to expand its reach in North America ‘beyond K-beauty’ niche
AXIS-Y plans to broaden its presence in North America by reaching a more mainstream audience through channel expansion and influencer outreach.
North America is one of the fastest-growing markets for AXIS-Y today.
The brand is accessible online through platforms such as Amazon and Olive Young Global. It is expanding its footprint through specialty beauty stores that are more Asian beauty-centric.
DHC develops cleanser tech that addresses challenges of makeup removal for mature skin
DHC has developed balm cleanser technology designed to effectively remove makeup with less friction making it more effective and gentler for mature skin.
DHC study presented at the 49th Japan Society of Cosmetic Scientists suggested that traditional cleansing may not effectively push the cleansing agent into these deeper areas.
To address this issue, the company developed a balm cleanser that works to dissolve the makeup trapped within the pores, eliminating the need for any harsh scrubbing that will minimise irritation.
