Today, more people turning to heat styling tools and chemical treatments as part of their regular hair routines.
From daily blow-drying to colour treatments and chemical straightening, these practices have become mainstream.
Unfortunately, the increasing frequency of these practices can leave hair rough, dull and damaged.
As consumers seek to nourish and revive damaged hair, the spotlight has shifted to products that can help restore moisture and repair damage.
They are seeking out such products to achieve salon-worthy 'glass hair', which means hair that appears smooth, luminous, and glossy.
This trend has spurred on the popularity of products like FINO Premium Touch Hair Mask and Tsubaki Premium Repair Mask on TikTok.
For those looking for fast, effective results, leave-in conditioners, rich hair masks, and protein-infused formulas are emerging as the new hair care essentials.
Many of these launches promise deep hydration and restructuring to reverse damage, keeping hair resilient and healthy.
With damaged and dry hair in focus, the latest slew of launches reflects the consumer desire for true and lasting nourishment for their hair.
Hair Rituel by Sisley - Intense Nutrition Hair Care Mask
French luxury brand has recently introduced a mask designed to deeply nourish hair.
According to the brand, it works by replenishing the lipids in hair fibres, which are made up of protein, water and lipids.
Lipids protect hair from damage, reduce breakage, minimise moisture loss and enhance shine and elasticity.
However, unlike skin, hair is not a living structure, and its lipids cannot regenerate, making lipid loss irreversible.
Sisley’s new hair mask consists of an Ultra-Intense Nourishing Complex that replenishes hair lipids.
The formula features five precious oils: Coconut oil, Meadowfoam Seed oil, Moringa oil, Macadamia oil, Shea oil, and Kokum butter.
Tests conducted by Sisley's Cellular Biology Laboratory have shown that the mask increases lipid content on the surface of the hair fibre by eight times after one month,
The same tests have also shown that the mask increases the number of lipids at the hair fibre's core by 122% after one month of use.
Klorane – Prickly Pear hair care range
French pharamcie favourite Klorane has launched a new series of products with an active derived from medicinal prickly pear (Opuntia ficus-indica).
The range was inspired by the prickly pear as its stem structure is similar to the structure of our hair shaft with a protective cuticle and a cortex that absorbs water.
According to an ex-vivo test on damaged hair, the prickly pear extract was found to be more effective than glycerin.
It works on the surface by sealing the scales of the hair, creating a shield of hydration while enhancing hair shin.
Internally, the extract captures and retains water molecules in the keratin fibres, creating a “reservoir” within the hair.
The range, which consists of a shampoo, conditioner, serum and mask, claims to hydrate hair and scalp for up to 72 hours.
Together, it is positioned a comprehensive solution for dehydrated, dull hair that delivers long-lasting hydration, shine, and scalp care.
The raw materials are sourced from a family-owned farm in Puebla, Mexico, and later undergo enzyme-assisted extraction to produce the final extract.
Ouai - Hair Oil St. Barts (Limited Edition)
Luxury hair care brand Ouai has released a limited edition of its Hair Oil with its popular St. Barts scent.
This hair oil is one of the brand’s best sellers for its multi-tasking capabilities.
The formula moisturises, tames frizz and enhances hair shine while also offering heat protection of up to 232°C.
The product is a blend of three key ingredients.
The first is Ama Oil, which is a combination of sunflower seed oil and amaranth seed extract, which strengthens hair and protects against humidity
It also contains borage oil that smoothen frizz and nourishes hair.
Lastly, galangal root extract helps protect the hair fibres from colour fading due to UV exposure.
The St. Barts fragrance is described as a topical scent with notes of dragon fruit, orange blossom, tuberose, and musk.
The scent was originally found in the brand’s body scrub. It has since become one of the brand’s most popular scents.
It has inspired the development of products such as the St Barts Hair and Body Mist, which was one of the most hotly requested products by its customers.
