What’s trending: Top stories on APAC beauty market and consumer insights

KraveBeauty looks to apply TikTok-viral ‘egg packaging’ to other products, expand line-up for Singapore market​​

US-based KraveBeauty is looking to extend the application of its waste-minimising “egg packaging” and to introduce refills for popular products, while expanding its offerings for the Singapore market.

The egg is, in reality, a silicone insert inside a pressurised vacuum-sealed bottle. It functions as an airless pump, shrinking as the product is used.

This allows for “every last drop” of the serum to be used, minimising waste and making it easier to recycle the empty bottle.

A’kin shifts from skin care to refocus on hair care, natural deodorant​​

A'kin is moving away from skin care todouble down on its strengths in hair care and natural deodorant to meet consumer demand for effective botanical ingredients in these categories.

The brand has recently undergone a revamp. While A’kin previously produced skin care, it now has two main categories – hair care and natural deodorants.

The 100% vegan brand is moving in this new direction amidst an increasingly competitive skin care market.

Skincalories invests USD1.9m to produce 10 original songs ahead of 2025 expansion​​

Singapore beauty brand Skincalories is partnering with music labels to produce 10 original tracks it believes will amplify its brand as it gears up for expansion plans in 2025.

Launched in 2019, Skincalories is targeted at people with active, on-the-go lifestyles.

The brand seeks to differentiate itself in the competitive beauty market by focusing on an entertainment-driven marketing strategy.

Recently, the company announced that it inked USD1.9m deal with music labels such as Kennel AB to produce 10 original songs.
Gpower partners with Amorepacific to accelerate development of dual-function beauty tech devices​​

South Korean firm Gpower has signed a memorandum of understanding with Amorepacific-owned Pacific Tech to facilitate the development of beauty tech devices boasting both diagnosis and personalised skin care functions.

This collaboration, which would combine Gpower’s technologies with Amorepacific’s brand prominence, is touted as a crucial step towards providing “more differentiated beauty solutions and new value” to consumers.

The main aim is to develop beauty devices that can simultaneously perform skin diagnosis and customised skin care.

Olive Young sales data reveals UK, US, Japan consumer K-beauty preferences​​

Olive Young's sales data highlights purchase preferences, with US consumers favouring sun care, UK buyers focusing on skin texture concerns, and Japanese shoppers choosing personal care products and supplements.

Analysing the purchases during the Olive Young Global Big Bang Sale, the South Korean retailer reported that US consumers mostly purchased sun care products.

According to the firm, K-beauty sun care products are perceived as being more effective yet gentle by American consumers. Additionally, Korean sunscreens come in a variety of formulation types to meet their diverse needs.