Facetheory targets APAC’s eco-conscious consumers with accessibility, sustainability
Facetheory is aiming to capture Asia Pacific consumers with effective products, accessible price points, and strong focus on sustainability to appeal to the growing segment of eco-conscious consumers in the region.
The firm recently unveiled a new look and feel for the brand, almost a decade after its first launch.
The brand revamp coincides with the brand’s APAC expansion.
LG H&H zeroes in on North American expansion with The Face Shop, Belif, CNP
LG Household & Health Care is prioritising The Face Shop, Belif, and CNP in a bid to expand its influence in the North American beauty sector.
The South Korean consumer goods company selected The Face Shop, Belif, and CNP as its three key brands for the North American market.
Its strategy was to lead and grow with key hero products from each brand while developing new products to meet local needs.
The company also prioritised TikTok and the platform’s beauty influence to enhance its presence in the market.
Origins’s Youthtopia highlights powerful potential of upcycled beauty ingredients
Origins’ new Youthtopia series highlights the transformative potential of upcycled beauty ingredients and is spurring the brand to brand to explore future opportunities in upcycling.
Youthtopia is a new collection from natural beauty pioneer Origins that harnesses the preventative ageing potential of the apple – nature’s most iconic symbol of health.
The line launched with two products – the Peptide Plumping Apple Cream and the Refining Apple Peel.
The majority of the components are created from upcycled apples sourced from a 100-year-old family-run farm in Canada that makes products like applesauce.
Drop Zone: Sisley, Klorane and Ouai new launches embrace ‘glass hair’ trend
CosmeticsDesign-Asia rounds up the latest product launches in the region from Hair Rituel by Sisley, Klorane and Ouai addressing dry and damaged hair.
Today, more people turning to heat styling tools and chemical treatments as part of their regular hair routines.
From daily blow-drying to colour treatments and chemical straightening, these practices have become mainstream.
Unfortunately, the increasing frequency of these practices can leave hair rough, dull and damaged.
Orbis’ latest affordable skin care line aims to democratise anti-ageing
Newly-launched Orbis Shot Plus is a new skin care line that is targeting consumers looking for ‘affordable anti-aging skincare that offers long-term value’.
Recognising the impact of rising living costs on consumer spending habits, Japanese beauty brand Orbis saw an opportunity to cater to customers who were becoming more price-sensitive amid the rising cost of living challenges.
The series offers three products ranging from which starts at JPY990 (USD6.60) to JPY1,210 (USD8.06) and address common skin ageing concerns such as dryness, loss of firmness, and dullness.