‘Cleanical’ is one of the latest beauty buzzwords and describes cosmetic formulas that are both clean beauty formulations and clinically proven.
The movement reflects consumers' increasing desire for high performing products that are also safe and ethical.
However, is another buzzy marketing term even necessary?
CosmeticsDesign-Asia’s latest webinar Coming clean: Science, Transparency & the Rise of ‘Cleanical’ Beauty, explores the good and the bad of this rising trend with our panel of experts.
Our panel of beauty experts include:
Lauren Lee, founder, Jelly Ko & STYLE STORY
Deeleep Rout, co-founder and CTO, Almora Botanica
Jonna Jalkanen, founder, Aiva
Jackie Baron, founder, Neon Goat
The panel tackles a myriad of implications of the cleanical movement on our industry.
Such as the differing standards of ‘clean’ across retailers and the impact on brands and consumers.
Additionally, the panel will critique the use of consumer-facing ingredient databases and apps and discusses the role of certifications in the absence of a robust regulatory framework.
Lastly, the panel will tackle the question of how necessary it is to use terms like ‘cleanical’ and ‘clean’ for their brands.
Register to join this FREE on-demand webinar for an engaging discussion that aims to drive positive change across the entire beauty and personal care industry.
The webinar will take place November 27 at 15:00 (GMT+8). If you are unable to join us, don’t worry, the webinar it will be available on demand!